2014 May

Shop The Latest From Vogue On Instagram: See It, Like It, Own It

Posted by | Digital Media, Digital News, Fashion

Liketoknow.it how to shop from Vogue's Instagram shoppable Instagram accounts liketk.it e-commerce shop online vogue.com e-retail Nordstrom sincerely jules shop the look get the look The archetypical photo-sharing mobile app Instagram has become the apple every digital marketer’s eye and every intelligent brand is building campaigns and strategies to leverage the platform and its users. So it only made sense when Vogue, which constantly redefines the fashion frontier, made the savvy decision to make its Instagram pictures shoppable.

Vogue’s followers on Instagram can now simply like an image that comes with the “liketk.it” link on the brand’s handle after registering on liketoknow.it and the user will get an email with a list of featured products in the image,along with links to where they can be purchased online.  It is safe to say that it has never been easier to be en vogue.

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Scaling New Peaks With Peek.com’s Ruzwana Bashir

Posted by | Digital Media, Travel, Women in Business

Ruzwana Bashir founder of peek.com travel experiences and activities curation website north america and europe founding team Art.sy funded by Eric Schmidt earlier with gilt groupe, blackstone group, goldman sachs, peek professionalRuzwana Bashir loves the startup life and has her hands full with Peek.com, a company she founded in 2012 that offers unique travel activities and experiences. With a MBA from the prestigious Harvard Business School, Bashir’s appetite for taking risks is high and she advises young female entrepreneurs to do the same. After working at companies like Blackstone Group, Goldman Sachs and Gilt Groupe, Bashir knew it was finally the right time to start her own venture, a risk that has paid off well: Peek raised $1.4 million the year it was launched and another $5 million this year. Having recently launched Peek Professional while expanding to new destinations and offering everything from a helicopter tour of Manhattan to paddle board lessons in Santa Monica, it is safe to say that Ruzwana is putting her print on the map.

Take a special sneak peek into Marissa Bronfman’s exclusive interview with Peek’s Ruzwana Bashir, coming soon to The Huffington Post.

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Instagram: The New Art Gallery On The Block

Posted by | Art, Digital Media

Artist Ashley Longshore selling artwork via Instagram new gallery role of galleries and dealers in today's digital world buying paintings online artsy christie's olivia flemmingThe exclusive and oft-cloistered art world has never been known for its inclusivity but Instagram has radically revolutionized the way people experience, appreciate and acquire great works of art.

Today, renowned artists not only preview their work on Instagram before a private show or public opening, they also sell their work through this democratic social media platform. With thousands of followers, including celebrities and influencers like Lupita Nyong’o and Jenna Lyons, more and more artists are finding value in joining Instagram. Providing a credible platform to not only showcase their work but also to sell their pieces, this mobile app is emerging to be the preferred gallery for upcoming and established artists alike.

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Vogue India Recommends Marissa Bronfman’s Smoothie Bowls For Becoming A Summer Goddess

Posted by | Digital Media, Food, In the Press

Moxie Media's Marissa Bronfman in Vogue India May issue 8 ways to be a summer goddess smoothie bowl recipe breakfast bowl superfoods chia seeds acai bee pollen maca powder cacao nibs himalayan goji berries omega 3 yoga meditation blissology

Our Founder and President Marissa Bronfman’s healthy smoothie bowls, which look like works of art, couldn’t be more popular on Instagram and have many loyal admirers both online and off. The May issue of Vogue India has featured one of her breakfast smoothie bowls as part of its ‘8 Ways To Be A Summer Goddess’ story, alongside her tips for building the most power-packed bowls.

Beautiful smoothie bowls alive with the goodness of anti-oxidants and Omega 3s come courtesy of the use of superfoods like Himalayan goji berries, chia seeds, bee pollen and maca powder, and are as delicious to eat as they are a treat for the eyes.

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A Swipe Makes Social Change Come To Life

Posted by | Advertising, Digital Media

Social Swipe social initiative campaign miseror fight against underdevelopment in Latin America, Africa and Asia Kolle Rebbe donate charity philanthropy PSFK.com

As a part of their fight against underdevelopment in Latin America, Africa and Asia, relief organization Misereor and Hamburg-based agency Kolle Rebbe created a startlingly elegant and unique campaign to inspire donations in bustling European airports.

Asking for two euros and less than two minutes, busy travellers were encouraged to donate to Misereor’s initiatives with a simple swipe of their credit card on the interactive digital donation poster called Social Swipe. Each swipe activates a film sequence on the poster that illustrates the impact the donation will make.

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Vogue Takes Met Gala To Instagram

Posted by | Digital Media, Fashion

Vogue United States takes Met Gala to instagram Metropolitan Museum of Art’s Costume Institute Gala America’s first couturier Charles James Hanne Gaby Odiele, Grace Mahary, Tilda Lindstam, Alana Zimmer and Xiao Wen Ju on Manhattan streets

Vogue found a way to ingeniously promote this year’s Metropolitan Museum of Art’s Costume Institute Gala, which paid tribute to America’s first couturier Charles James, with a street-worthy photoshoot tailor-made for Instagram.

To celebrate the biggest fashion event of the year, Vogue took models Hanne Gaby Odiele, Grace Mahary, Tilda Lindstam, Alana Zimmer and Xiao Wen Ju to the streets of Manhattan to be photographed by Cass Bird in beautiful ball gowns boasting cuts and silhouettes reminiscent of James’ sartorial work yet modern enough to cause a frenzy on the popular photo-sharing platform.

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Instagram Changes Fashion’s Filters

Posted by | Digital News, Fashion, Social Media

instagram fashion brand building marketing tools digital media advertising on instagram michael kors prabal gurung facebook images powerful creating brand identity using instagram

It is no surprise that as social and digital media changes and shapes almost everything around us, companies and brands have to constantly reinvent themselves to keep up with the dynamic online space. It’s imperative to understand and invest in powerful social media platforms that are indispensable for successful brand building and Instagram, now part of Facebook, has emerged as the preferred choice for luxury fashion brands.

What started as an outlet for creative expression used by bloggers, stylists and designers has quickly risen to become an exclusive window into fashion’s biggest brands and more illustrious influencers.

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Born In Beirut: Sociologist Sarah Beydoun’s Stylish Discovery

Posted by | Fashion, Women in Business

Sarah Beydoun Sarah's Bag Beirut Lebanon war prisoners moda operandi matches fashion crochet embellished bags clutches accessories cool sociologist business woman article on business of fashion

Sarah Beydoun is not a designer, yet she has managed to make Sarah’s Bag a hip and coveted fashion label by following one simple rule: to create quality products that people want to own irrespective of how compelling the product’s story is. But make no mistake, this is one moving story.

These trendy handcrafted bags are made by female war prisoners in Lebanon whose lives have been changed by owner and creative director Beydoun, who started Sarah’s Bag as a sociology project. Sarah’s Bag has helped rehabilitate prostitutes and provide livelihoods to 150 Middle-Eastern women, each who intricately creates these one-of-a-kind bags with crochet, beads and embellishments, allowing women all over the world to give back while making a strong fashion statement.

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