2014 September

Emma Watson Launches HeForShe Campaign With UN Women

Posted by | Empowerment, Social Initiative, Women in Business

Moxie Media Emma Watson HeForShe UN Women Campaign Launch

UN Women Goodwill Ambassador Emma Watson recently launched the HeForShe campaign at UN Women Headquarters in New York, calling on all men to participate in global efforts towards ending gender inequality. Defined as a “solidarity movement for gender equality that brings together one half of humanity in support of the other of humanity for the entirety of humanity,” HeForShe asks men to pledge their solidarity and join more than 20,000 men from around the world who have done so. In a moving speech, Watson describes the ways in which gender inequality has personally affected her, how “feminism” has become a dirty word and why men must work towards equality today for a better tomorrow.

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The Cleavage Of Consent: Bollywood Actress Deepika Padukone, The Times Of India And The Twittersphere

Posted by | Digital News, Film, Social Media, Women in Business

Moxie-Media-Deepika-Padukone-BuzzFeed-India-Rega-Jha

This week the Indian Twittersphere was up in arms in defence of Deepika Padukone, who tweeted her outrage at a Times of India article about her cleavage and ultimately spurred a tidal wave of support and ignited a passionate discussion about the objectification of Indian women both online and off. In “The Cleavage of Consent Between Bollywood’s Leading Ladies and Their Voyeurs,” BuzzFeed India‘s Rega Jha argues that “objectifying Deepika Padukone without her consent… endangers every single Indian girl and woman,” a sentiment held by many but not all Indians. Journalist Pooja Bedi responded to critics in a Times of India piece that blamed the very Bollywood women who dance in item numbers for the attention they receive, aptly pointing out that the objectification of Bollywood’s male stars like Hrithik Roshan and Shah Rukh Khan is never criticized. The objectification of women is a global phenomenon that has particularly dangerous consequences in India, however it’s unclear which roles India’s national publications, Bollywood stars and Twitter users play in safeguarding the nation’s women.

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Topshop’s Social Catwalk at London Fashion Week

Posted by | Digital Media, Digital News, Fashion, Social Media

Moxie Media Topshop's Social Catwalk at London Fashion Week with Topshop Unique Spring/Summer 2015.

British-born trendy high street retailer Topshop promises to unveil the most social catwalk ever before seen on September 14th 2014 at London Fashion Week, when Topshop Unique’s Spring/Summer 2015 Collection hits the runway. While livestreams from catwalks around the world have become de rigueur, CEO of Topshop parent company Arcadia Group Sir Philip Green believes they’re going a step further by creating ‘a real revolution – one that we are proud to pioneer.’

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Gisele Bündchen Battles Internet Commentators In Under Armour’s “I Will What I Want” Campaign

Posted by | Advertising, Digital Media, Digital News, Fitness, Social Media

Moxie Media Gisele Bundchen Under Armour I Will What I Want Campaign

Supermodel Gisele Bündchen appears as the latest spokesperson for international activewear company Under Armour in their new video, in which she battles negative internet commentators with a lone punching bag as part of the brand’s empowering “I Will What I Want” campaign for women.

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