2015 January

NO MORE’s Official Super Bowl Ad Calls Attention To Domestic Violence

Posted by | Advertising, Digital Media, Empowerment, Social Initiative

Screen Shot 2015-01-29 at 12.46.13 PM

NO MORE’s gripping PSA for the National Football League’s (NFL) Super Bowl is reportedly based on a true story, which went viral on Reddit last year. A former 911 dispatcher recalled taking a call from a woman who pretended to order a pizza in order to get police to respond to her home without alerting her abuser. After reenacting the call, the 60-second spot ends with the compelling words: “When it’s hard to talk, it’s up to us to listen.”

This isn’t the first collaboration between the NFL and No More; previously they created a series of PSAs titled “Speechless,” which featured football players emoting over domestic violence. No More Director Virginia Witt told Rolling Stone, “We hope thisNo More PSA will bring Americans together—on a day families and friends spend together—in the effort to end domestic violence and sexual assault.”


Sport England’s ‘This Girl Can’ Campaign Celebrates EveryBODY

Posted by | Advertising, Digital Media, Empowerment, Fitness, Social Initiative, Social Media


With the Standard Chartered Mumbai Marathon drawing many female runners last weekend, from the Ethiopian winning trio to actor/activist Gul Panag and pâtissier Pooja Dhingra, the Sport England ‘This Girl Can’ campaign inspires women to stop worrying about their looks and take up a sport, irrespective of their shape or size. With clever, motivating catchphrases like “I jiggle, therefore I am”, “Hot and not bothered” and “Sweating like a pig, feeling like a fox,” the campaign makes sweat sexy.

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Shocking Cosmopolitan UK Cover Protests Honor Killings

Posted by | Advertising, Empowerment, Social Initiative

Moxie Media Cosmopolitan UK Honor Killings Protest Cover with Shafilea Ahmed by Leo Burnett Change for Karma Nirvana

Cosmopolitan UK raises awareness about honor killings with their shocking special-edition February 2015 magazine cover depicting seventeen year-old British-Pakistani Shafilea Ahmed’s horrific murder by suffocation. Designed by award-winning agency Leo Burnett Change in partnership with Karma Nirvana, a UK-based charity helping victims of honor-based violence, the magazine cover seeks to spread awareness and inspire change, with the ripping of the plastic encasement signifying women “breaking free” from violence.

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