E-tailer giant Myntra‘s latest advertisement #AnoukBoldIsBeautiful features a young lesbian couple preparing to meet Indian parents together for the first time in one of a series of thought-provoking retail ads celebrating bold women that have gone viral on social media.
With nearly one million views on YouTube in two weeks since going live and countless positive mentions and discussions on social media platforms like Facebook and Twitter, #AnoukBoldIsBeautiful is a courageous celebration of equality in India, an encouraging representation of a rapidly changing society whose archaic laws still classify homosexual acts as illegal.
WATCH THE VIDEO HERE AND READ “TANISHQ’S NEW AD PAVES WAY FOR NEW INDIA” HERE.
Masculinity was an equally challenging topic. “Unless we redefine what it is to be a man, things aren’t going to change. Is a real man a protector or someone who goes and beats people up?” he asked, adding that rigid gender roles should be abandoned and male sensitivity encouraged. “You cannot raise a boy telling him not to cry. You are in effect distancing him from emotion and then you are surprised when he grows up and beats his wife.”
“The balance of power in India needs to change. Unless conviction becomes swift, certain things are not going to change and as a society we have to shun the rapist and hold the survivor close.”
READ THE FULL CONVERSATION HERE AND READ ABOUT MOXIE MEDIA AT LAST YEAR’S WOMEN IN THE WORLD SUMMIT HERE.
Cosmopolitan UK raises awareness about honor killings with their shocking special-edition February 2015 magazine cover depicting seventeen year-old British-Pakistani Shafilea Ahmed’s horrific murder by suffocation. Designed by award-winning agency Leo Burnett Change in partnership with Karma Nirvana, a UK-based charity helping victims of honor-based violence, the magazine cover seeks to spread awareness and inspire change, with the ripping of the plastic encasement signifying women “breaking free” from violence.
In the wake of the Paris terrorist attack on the French satirical magazine Charlie Hebdo that killed ten journalists and two police officers, the slogan of solidarity “Je Suis Charlie” (“I Am Charlie”) has gone viral on social media sites, with thousands of supporters around the world uploading images.
At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.
In January of this year, we featured inspiring stories about superhero(ine) women Sara Blakely, Fatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.
The second edition of the celebrated Kochi-Muziris Biennale launches today with 100 artworks by 94 artists from 30 countries for 108 days in Kochi, India. Founded by Indian artists Bose Krishnamachari and Riyaz Komu, the first Kochi-Muziris Biennale witnessed hundreds of thousands of visitors from around India and the world, over 22 million website hits and an outpouring of applause and support from Indian and international attendees, artists, art institutions, global corporations, respected journalists and news organizations.
The Huffington Post debuts Huffington Post India today on Monday December 8th 2014 in association with The Times of India Group and Times Internet. The New Delhi-based editorial team has launched Huffington Post India with leading stories about the recent Uber Delhi rape case, as well as featured blog posts by Huffington Post Founder Arianna Huffington, celebrated authors William Dalrymple and Chetan Bhagat, Bollywood actor Rahul Khanna, popular chef Vikas Khanna and more. “India has always held a deeply personal significance to me,” says Huffington in her blog post “Namaste: Introducing HuffPost India,” which focuses deeply on India’s spiritual roots and rituals, a topic central to Huffington’s life and work. Huffington promises that Huffington Post India will report on “all the challenges India is facing,” as well as ‘relentlessly tell the stories of what is working.’
Moxie Media is pleased to now be leading digital management for JSM, India’s second largest premium restaurant group that operates 30 outlets of Hard Rock Cafe, Pinkberry, California Pizza Kitchen, Shiro, Asilo, The Big Kahuna (formerly Trader Vic’s Mai Tai), Plus 91 and Ginger Tiger in Mumbai, Delhi, Bangalore, Chennai, Pune and Hyderabad.
In a new short film shot for Vogue’s India‘s Vogue Empower initiative, Bollywood actress Alia Bhatt and director Vikas Bahl ask, “can we give her the world she believes exists?” Recalling the famous scene in Highway where Alia Bhatt’s character is kidnapped on the road, Bahl’s Vogue Empower short Going Home has Bhatt’s car break down while she is driving home late at night all alone and a jeep full of tough-looking young men who stop for her.
Moxie Media is a boutique social and digital media agency passionate about creating stylish, unique and engaging online platforms and web campaigns for forward thinking individuals and companies who seek to successfully build their brand in today's exciting digital media space.