Bournvita Celebrates Gender Equality In An Inspiring New Advertisement

Posted by December 06, 2013 | Advertising

Cadbury Bournvita's new advertisement boxing ring girl gender equality Ogilvy empowerment of women in India

Throwing aside ignorant attitudes that position girls as physically and mentally weaker than boys, trusted nutritional brand Cadbury Bournvita‘s newest advertisement places young women on the same pedestal as their male counterparts.

It is only towards the end of this inspiring advertisement that the viewer realizes it is in fact a girl, not a boy, who has been training night and day to fight in the boxing ring. It’s a momentous moment that celebrates the courage, determination and drive of today’s young women.

WATCH THE INSPIRING ADVERTISEMENT FROM TANISHQ THAT HAS STARTED A NATIONAL CONVERSATION ABOUT CONVENTIONAL NOTIONS OF BEAUTY AND MARRIAGE.

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