Advertising

WHISPER INDIA’s BOLD #TOUCHTHEPICKLE CAMPAIGN WINS AT CANNES LIONS

Posted by | Advertising, Digital Media, Digital News, Empowerment, Social Initiative, Social Media

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Challenging stigmas around menstruation, BBDO India‘s powerful ‘Touch the Pickle’ campaign for Whisper India Sanitary Napkins bagged a Grand Prix at the Cannes Lions International Festival of Creativity due to its shaking of demoralizing social taboos.

Winning in the brand new Glass Lions category, which was created in partnership with Sheryl Sandberg’s organization Lean In, the award recognizes work that rejects stereotypes and confronts prejudice and inequality through the conscious portrayal of gender in advertising.

WATCH SHERYL SANDBERG TALK ABOUT THE GLASS LION HERE AND WATCH THE #LIKEAGIRL CAMPAIGN HERE.

Father’s Empowering Daughters With G(irls)20

Posted by | Advertising, Digital Media, Empowerment

Father's Empowering Daughters video by G(irls)20 on Moxie Media with Shakira, Chelsea Clinton and more.

Chelsea Clinton, Malala‘s father, Justin Trudeau, Shakira and many others have joined hands to illuminate the important role fathers play in empowering girls and women in this G(irls)20 video for the organization Fathers Empowering Daughters.

This Father’s Day, girls and women can record their own inspiring video messages and have personalized e-cards created and digitally delivered by Fathers Empowering Daughters.

LEARN MORE ABOUT FATHER’S EMPOWERING DAUGHTERS HERE AND READ ABOUT EMMA WATSON’S UNITED NATIONS #HEFORSHE CAMPAIGN HERE.

 

Myntra Celebrates Bold Women With Same-Sex Anouk Clothing Advertisement “The Visit”

Posted by | Advertising, Digital Media, Digital News, Empowerment, Fashion

Myntra's #AnoukBoldIsBeautiful Features an Indian Lesbian Couple in new advertisement for ethnic clothing brand Anouk

E-tailer giant Myntra‘s latest advertisement #AnoukBoldIsBeautiful features a young lesbian couple preparing to meet Indian parents together for the first time in one of a series of thought-provoking retail ads celebrating bold women that have gone viral on social media.

With nearly one million views on YouTube in two weeks since going live and countless positive mentions and discussions on social media platforms like Facebook and Twitter, #AnoukBoldIsBeautiful is a courageous celebration of equality in India, an encouraging representation of a rapidly changing society whose archaic laws still classify homosexual acts as illegal.

WATCH THE VIDEO HERE AND READ “TANISHQ’S NEW AD PAVES WAY FOR NEW INDIA” HERE.

Forbes Makes A Case For Feminist Hashtag Campaigns

Posted by | Advertising, Art, Beauty, Digital Media, Empowerment, Social Initiative, Social Media, Women in Business, Women in Media

Feminist Hashtgas PicMonkey Collage

While gender equality is still a distant goal, writer Jill Castellano shows how social media, hashtags in particular, is helping the world to bridge the distance. Her fact-substantiated and impassioned story on Forbes.com lists the most viral feminist hashtag campaigns in the past year that have magnified “calls for gender equality across the globe”.

Emma Watson’s UN #HeforShe campaign, which lays part of the onus of women’s empowerment on men, #WhyIStayed, the rallying support for domestic abuse, #IllRideWithYou, the widespread assurance of protection from Australians to Muslim women and actor Reese Witherspoon’s plea asking interviewers to #AskHerMore on the red carpet, were all “an integral part of mobilizing campaigns in support of women,” she writes.

“Feminist hashtag campaigns are a vehicle to unite millions of people behind the goal of gender equality that earlier generations could barely have imagined,” Castellano concludes, “With the almighty hashtag, everyone and anyone can be an activist and a supporter.”

READ THE FULL ARTICLE HERE AND READ ABOUT EMMA WATSON’S #HEFORSHE CAMPAIGN HERE.

The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s Day

Posted by | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media

Why is it so hard to see black and blue by The Salvation Army

International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.

Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.

PicMonkey Collage

The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.

Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.

“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.

 

READ MORE ABOUT THE CLINTON FOUNDATION’S CAMPAIGN HERE AND PANTENE’S SORRY, WE’RE NOT SORRY ADVERTISEMENT HERE

NFL Super Bowl XLIX Advertisements Champion Empowerment

Posted by | Advertising, Digital Media, Digital News, Empowerment, Fitness, Social Initiative, Social Media

PicMonkey Collage Super Bowl 2

Moving forward from overt sexual innuendos and slapstick comedy, SuperBowl XLIX advertisements took a refreshingly serious turn this year by treating a range of somber subjects with inspiring messages of empowerment.

In addition to NO MORE, whose PSA we featured last weekUltraViolet also addressed the often sidelined subject of domestic violence. Their 15-second spot, with the hashtag #GoodellMustGo, singled out National Football League (NFL) commissioner Roger Goodell who has been criticized for being an enabler of domestic violence within the football fraternity.

Feminine hygiene brand Always instigated a viral conversation around women’s empowerment by asking viewers to redefine antiquated connotations associated with the phrase #LikeAGirl, while Toyota starred world-class snowboarder and 2014 Paralympic bronze medalist Amy Purdy conquering the streets, slopes and dance floor to the triumphant words of Muhammad Ali.

Toyota’s second ad in the same series highlighted the importance of a father’s influence on the choices his children make, a sentiment echoed by Dove For Men, who payed tribute to loving dads at all stages of life.

Spotlighting technology, Coca-Cola tackled digital bullying and Internet trolls with #MakeItHappy, while Microsoft introduced the world to Estella Pyfrom, a remarkable woman who uses her ‘Brilliant Bus’ to empower young, underprivileged students by giving them access to digital resources and jubilant affirmations.

Why all the seriousness amidst a celebratory atmosphere? Because “marketers are trying to win over Millennials”, advertising executives tell The Wall Street Journal, “who researchers suggest are more likely to be drawn to brands that have a history of giving back to their communities.”

 

WATCH MORE SUPER BOWL XLIX ADVERTISEMENTS HERE AND LEARN MORE ABOUT PANTENE’S #SHINESTRONG CAMPAIGN HERE

NO MORE’s Official Super Bowl Ad Calls Attention To Domestic Violence

Posted by | Advertising, Digital Media, Empowerment, Social Initiative

Screen Shot 2015-01-29 at 12.46.13 PM

NO MORE’s gripping PSA for the National Football League’s (NFL) Super Bowl is reportedly based on a true story, which went viral on Reddit last year. A former 911 dispatcher recalled taking a call from a woman who pretended to order a pizza in order to get police to respond to her home without alerting her abuser. After reenacting the call, the 60-second spot ends with the compelling words: “When it’s hard to talk, it’s up to us to listen.”

This isn’t the first collaboration between the NFL and No More; previously they created a series of PSAs titled “Speechless,” which featured football players emoting over domestic violence. No More Director Virginia Witt told Rolling Stone, “We hope thisNo More PSA will bring Americans together—on a day families and friends spend together—in the effort to end domestic violence and sexual assault.”

LEARN MORE ABOUT THE NO MORE’S CAMPAIGN HERE AND WATCH EMMA WATSON LAUNCH THE HEFORSHE CAMPAIGN HERE

Sport England’s ‘This Girl Can’ Campaign Celebrates EveryBODY

Posted by | Advertising, Digital Media, Empowerment, Fitness, Social Initiative, Social Media

 THisGirlCan

With the Standard Chartered Mumbai Marathon drawing many female runners last weekend, from the Ethiopian winning trio to actor/activist Gul Panag and pâtissier Pooja Dhingra, the Sport England ‘This Girl Can’ campaign inspires women to stop worrying about their looks and take up a sport, irrespective of their shape or size. With clever, motivating catchphrases like “I jiggle, therefore I am”, “Hot and not bothered” and “Sweating like a pig, feeling like a fox,” the campaign makes sweat sexy.

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Shocking Cosmopolitan UK Cover Protests Honor Killings

Posted by | Advertising, Empowerment, Social Initiative

Moxie Media Cosmopolitan UK Honor Killings Protest Cover with Shafilea Ahmed by Leo Burnett Change for Karma Nirvana

Cosmopolitan UK raises awareness about honor killings with their shocking special-edition February 2015 magazine cover depicting seventeen year-old British-Pakistani Shafilea Ahmed’s horrific murder by suffocation. Designed by award-winning agency Leo Burnett Change in partnership with Karma Nirvana, a UK-based charity helping victims of honor-based violence, the magazine cover seeks to spread awareness and inspire change, with the ripping of the plastic encasement signifying women “breaking free” from violence.

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Looking Back, Looking Ahead: Moxie Media’s Top Stories Of 2014

Posted by | Advertising, Art, Beauty, Bollywood, Client Diaries, Digital Media, Digital News, Empowerment, Fashion, Film, Fitness, Food, In the Press, Instadiaries, Interior Design, Marissa Bronfman, Moxie Mentorship, Moxie Secrets, Social Initiative, Social Media, The Huffington Post, Travel, Women in Business, Women in Media

Marissa Bronfman Instagram Brown Paper Bag Mumbai Photo Trail BPB Weekend

At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.

In January of this year, we featured inspiring stories about superhero(ine) women Sara BlakelyFatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.

#futureisfemale moxie mentorship india's first international mentorship program for Indian women youtube video women's empowerment marissa bronfman

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