In one of the most thought-provoking viral videos of the year, “Potty-Mouthed Princesses Drop F-Bombs for Feminism” daringly challenges preconceived notions of gender roles. The video was produced by FCKH8, a for-profit apparel company and social change movement with T-shirts that act as billboards and some of whose most ardent supporters include celebrities like Ellen DeGeneres, Glee’s Jane Lynch, Zac Efron and more.
Supermodel Gisele Bündchen appears as the latest spokesperson for international activewear company Under Armour in their new video, in which she battles negative internet commentators with a lone punching bag as part of the brand’s empowering “I Will What I Want” campaign for women.
One of Verizon‘s latest advertisements highlights behaviour that many unknowingly perpetuate: discouraging girls from their natural interest in science. The ad reveals how young girls’ innate curiosity in nature and mechanics is slowly but surely quashed by well-meaning parental warnings, which contributes to the dismal proportion of women who ultimately work in a scientific field. Verizon says it’s high time we ‘Inspire Her Mind’, starting from childhood.
Pantene continues to shine with another strong advertisement that encourages women to put an end to the unwarranted use of the word ‘sorry’. The latest ad depicts women apologizing to men for asking questions, asking for help with the children and even sharing an armrest. Pantene’s campaign slogan ‘Be Strong and Shine’ makes its point in the latter part of the ad, where the women are shown to tackle the same scenarios without being sorry. The brand has effectively revealed the power of one word, showing women the way forward as it continues to play its role as an agent of change.
As a part of their fight against underdevelopment in Latin America, Africa and Asia, relief organization Misereor and Hamburg-based agency Kolle Rebbe created a startlingly elegant and unique campaign to inspire donations in bustling European airports.
Asking for two euros and less than two minutes, busy travellers were encouraged to donate to Misereor’s initiatives with a simple swipe of their credit card on the interactive digital donation poster called Social Swipe. Each swipe activates a film sequence on the poster that illustrates the impact the donation will make.
An edgy short video released by renowned film school Whistling Woods International has brought to spotlight the ingrained problem of eve teasing in Indian society and the problematic male gaze directed at women.
Pantene Philippines’ compelling new advertisement deftly spotlights gender biases at work by showcasing how women are criticized for doing the same jobs that men are applauded for. Showing a man being lauded as ‘dedicated’ for working late into the night while the woman is labeled ‘selfish,’ this intelligent advertisement calls upon women to discard the effects of such regressive attitudes and remain strong.
Throwing aside ignorant attitudes that position girls as physically and mentally weaker than boys, trusted nutritional brand Cadbury Bournvita‘s newest advertisement places young women on the same pedestal as their male counterparts.
Kate Spade New York has once again reaffirmed their role as pioneer in the digital fashion space with the creation of the world’s first shoppable video advertisement for the holiday season, “It’s The Glitter Things That Count.” While Juicy Couture and ASOS have previously created shoppable videos, Kate Spade New York is the first to promote shoppable banner ads, in a bid to engage customers with what are typically dull, overlooked digital ad spaces. It’s a natural step forward in the cut-throat online marketing game for Kate Spade New York, whose strong presence and deep level of engagement across various social media platforms like Facebook, Twitter, Instagram and YouTube has won them millions of fans and customers.