Digital News

WHISPER INDIA’s BOLD #TOUCHTHEPICKLE CAMPAIGN WINS AT CANNES LIONS

Posted by | Advertising, Digital Media, Digital News, Empowerment, Social Initiative, Social Media

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Challenging stigmas around menstruation, BBDO India‘s powerful ‘Touch the Pickle’ campaign for Whisper India Sanitary Napkins bagged a Grand Prix at the Cannes Lions International Festival of Creativity due to its shaking of demoralizing social taboos.

Winning in the brand new Glass Lions category, which was created in partnership with Sheryl Sandberg’s organization Lean In, the award recognizes work that rejects stereotypes and confronts prejudice and inequality through the conscious portrayal of gender in advertising.

WATCH SHERYL SANDBERG TALK ABOUT THE GLASS LION HERE AND WATCH THE #LIKEAGIRL CAMPAIGN HERE.

Myntra Celebrates Bold Women With Same-Sex Anouk Clothing Advertisement “The Visit”

Posted by | Advertising, Digital Media, Digital News, Empowerment, Fashion

Myntra's #AnoukBoldIsBeautiful Features an Indian Lesbian Couple in new advertisement for ethnic clothing brand Anouk

E-tailer giant Myntra‘s latest advertisement #AnoukBoldIsBeautiful features a young lesbian couple preparing to meet Indian parents together for the first time in one of a series of thought-provoking retail ads celebrating bold women that have gone viral on social media.

With nearly one million views on YouTube in two weeks since going live and countless positive mentions and discussions on social media platforms like Facebook and Twitter, #AnoukBoldIsBeautiful is a courageous celebration of equality in India, an encouraging representation of a rapidly changing society whose archaic laws still classify homosexual acts as illegal.

WATCH THE VIDEO HERE AND READ “TANISHQ’S NEW AD PAVES WAY FOR NEW INDIA” HERE.

Deepika Padukone Voices Support For Women’s Rights In Director Homi Adajania’s Short Film ‘My Choice’ For #VogueEmpower

Posted by | Bollywood, Digital Media, Digital News, Empowerment, Fashion, Film, Women in Media

 

Moxie Media Deepika Padukone My Choice Vogue IndiaActor Deepika Padukone joins 98 women in director Homi Adajania’s two-minute-34-second short film titled My Choice. The black-and-white montage features women from varied walks of life, including Vogue India’s fashion director Anaita Shroff Adajania, director Zoya Akhtar, hairstylist Adhuna Bhabani-Akhtar, film critic Anupama Chopra and model Pallavi Das among others.

As the voice in the video clip, Padukone narrates a monologue penned by writer Kersi Khambatta where she asserts a woman’s right to choose how she lives her life in all aspects: “To wear the clothes I like… To marry, or not to marry… To love a man, or a woman, or both…”. Khambatta is the co-author of two of Adajania’s previous films, Being Cyrus and Finding Fanny.

“In my family, my father is the only male in the house, but all of us have a voice,” Padukone tells Vogue India. “I’ve always been allowed to be who I want to be. When you’re not caged, when you don’t succumb to expectation, that’s when you’re empowered.”

My Choice is the third short film in the #VogueEmpower campaign, a women’s empowerment initiative launched by Vogue India in October 2014. The previous two films starring Madhuri Dixit and Alia Bhatt address domestic violence and women’s safety.

With more than 1.9 million views and counting, the video has received much support on social media from the fashion and film fraternity.

 

READ MORE ABOUT THE VOGUE EMPOWER CAMPAIGN HERE AND WATCH ALIA BHATT IN THE SHORT FILM “GOING HOME’ HERE

The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s Day

Posted by | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media

Why is it so hard to see black and blue by The Salvation Army

International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.

Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.

PicMonkey Collage

The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.

Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.

“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.

 

READ MORE ABOUT THE CLINTON FOUNDATION’S CAMPAIGN HERE AND PANTENE’S SORRY, WE’RE NOT SORRY ADVERTISEMENT HERE

Digital News Portal Mashable Partners With India.com To Launch Mashable India

Posted by | Digital Media, Digital News, Social Media

Screen Shot 2015-02-19 at 2.35.51 PM

U.S.-headquartered news portal Mashable adds India to its steadily expanding global footprint with the announcement of the brand’s partnership with India.com. India.com is a joint venture between Penske Media Corporation (PMC), who bought Women’s Wear Daily (WWD) from Condé Nast last year, and Zee Entertainment Enterprises Ltd.

The brand plans to build a dedicated editorial team based in Mumbai and New Delhi to create localized digital and social media content, who will report to Mashable’s U.S.-based team: executive editor Jim Roberts, managing editor Jonathan Ellis and global news editor Louise Roug.

“This intersection of technology and digital media with culture and society is what makes India such a natural place for Mashable to grow,” writes Adam Ostrow, Chief Strategy Officer at Mashable, “Moreover, Indians have already shown us that they are hungry for Mashable content: It’s one of our top five markets worldwide, and our recent visit to India for the India +SocialGoodconference, with hundreds of members of India’s technology community, was a rousing success.”

An indicator of India’s burgeoning digital ecosystem, Mashable India follows in the trail of Huffington Post India, which launched its India arm in December 2014, in partnership with The Times Of India Group and Times Internet, and Buzzfeed India which launched its India edition last August.

READ MORE ABOUT MASHABLE’S INDIA PLANS HERE AND HUFFINGTON POST’S INDIA LAUNCH HERE

 

NFL Super Bowl XLIX Advertisements Champion Empowerment

Posted by | Advertising, Digital Media, Digital News, Empowerment, Fitness, Social Initiative, Social Media

PicMonkey Collage Super Bowl 2

Moving forward from overt sexual innuendos and slapstick comedy, SuperBowl XLIX advertisements took a refreshingly serious turn this year by treating a range of somber subjects with inspiring messages of empowerment.

In addition to NO MORE, whose PSA we featured last weekUltraViolet also addressed the often sidelined subject of domestic violence. Their 15-second spot, with the hashtag #GoodellMustGo, singled out National Football League (NFL) commissioner Roger Goodell who has been criticized for being an enabler of domestic violence within the football fraternity.

Feminine hygiene brand Always instigated a viral conversation around women’s empowerment by asking viewers to redefine antiquated connotations associated with the phrase #LikeAGirl, while Toyota starred world-class snowboarder and 2014 Paralympic bronze medalist Amy Purdy conquering the streets, slopes and dance floor to the triumphant words of Muhammad Ali.

Toyota’s second ad in the same series highlighted the importance of a father’s influence on the choices his children make, a sentiment echoed by Dove For Men, who payed tribute to loving dads at all stages of life.

Spotlighting technology, Coca-Cola tackled digital bullying and Internet trolls with #MakeItHappy, while Microsoft introduced the world to Estella Pyfrom, a remarkable woman who uses her ‘Brilliant Bus’ to empower young, underprivileged students by giving them access to digital resources and jubilant affirmations.

Why all the seriousness amidst a celebratory atmosphere? Because “marketers are trying to win over Millennials”, advertising executives tell The Wall Street Journal, “who researchers suggest are more likely to be drawn to brands that have a history of giving back to their communities.”

 

WATCH MORE SUPER BOWL XLIX ADVERTISEMENTS HERE AND LEARN MORE ABOUT PANTENE’S #SHINESTRONG CAMPAIGN HERE

Looking Back, Looking Ahead: Moxie Media’s Top Stories Of 2014

Posted by | Advertising, Art, Beauty, Bollywood, Client Diaries, Digital Media, Digital News, Empowerment, Fashion, Film, Fitness, Food, In the Press, Instadiaries, Interior Design, Marissa Bronfman, Moxie Mentorship, Moxie Secrets, Social Initiative, Social Media, The Huffington Post, Travel, Women in Business, Women in Media

Marissa Bronfman Instagram Brown Paper Bag Mumbai Photo Trail BPB Weekend

At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.

In January of this year, we featured inspiring stories about superhero(ine) women Sara BlakelyFatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.

#futureisfemale moxie mentorship india's first international mentorship program for Indian women youtube video women's empowerment marissa bronfman

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Instadiaries: Arianna Huffington Launches Huffington Post India

Posted by | Bollywood, Digital Media, Digital News, Instadiaries, Marissa Bronfman, Social Media, The Huffington Post

Moxie Media Arianna Huffington Launches Huffington Post India on Moxie Insider Instadiaries

From glowing sunrises seen at the Taj Mahal Palace Hotel to posing with Mother India while speaking at Mehboob Studios for The Times Lit Fest and meeting with spiritual leaders and Bollywood stars like Sri Sri Ravi Shankar and Sonam Kapoor, Arianna Huffington’s whirlwind trip through Mumbai and New Delhi to launch Huffington Post India was beautifully chronicled through snapshots shared on Instagram.

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Huffington Post India Launches Today In Association With Times Of India Group And Times Internet

Posted by | Bollywood, Digital Media, Digital News, Marissa Bronfman, Social Media, The Huffington Post, Women in Media

Huffington Post Inda launches today in association with the Times of India Group on Moxie Media's blog Moxie Insider

The Huffington Post debuts Huffington Post India today on Monday December 8th 2014 in association with The Times of India Group and Times Internet. The New Delhi-based editorial team has launched Huffington Post India with leading stories about the recent Uber Delhi rape case, as well as featured blog posts by Huffington Post Founder Arianna Huffington, celebrated authors William Dalrymple and Chetan Bhagat, Bollywood actor Rahul Khanna, popular chef Vikas Khanna and more. “India has always held a deeply personal significance to me,” says Huffington in her blog post “Namaste: Introducing HuffPost India,” which focuses deeply on India’s spiritual roots and rituals, a topic central to Huffington’s life and work. Huffington promises that Huffington Post India will report on “all the challenges India is facing,” as well as ‘relentlessly tell the stories of what is working.’

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