Moxie Media is pleased to now be leading digital management for JSM, India’s second largest premium restaurant group that operates 30 outlets of Hard Rock Cafe, Pinkberry, California Pizza Kitchen, Shiro, Asilo, The Big Kahuna (formerly Trader Vic’s Mai Tai), Plus 91 and Ginger Tiger in Mumbai, Delhi, Bangalore, Chennai, Pune and Hyderabad.
One year, countless inspiring stories from India and around the world. As we look back on our favorite features, we couldn’t be more excited about the future.
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The Cleavage Of Consent: Bollywood Actress Deepika Padukone, The Times Of India And The TwitterspherePosted by Team Moxie | Digital News, Film, Social Media, Women in Business
This week the Indian Twittersphere was up in arms in defence of Deepika Padukone, who tweeted her outrage at a Times of India article about her cleavage and ultimately spurred a tidal wave of support and ignited a passionate discussion about the objectification of Indian women both online and off. In “The Cleavage of Consent Between Bollywood’s Leading Ladies and Their Voyeurs,” BuzzFeed India‘s Rega Jha argues that “objectifying Deepika Padukone without her consent… endangers every single Indian girl and woman,” a sentiment held by many but not all Indians. Journalist Pooja Bedi responded to critics in a Times of India piece that blamed the very Bollywood women who dance in item numbers for the attention they receive, aptly pointing out that the objectification of Bollywood’s male stars like Hrithik Roshan and Shah Rukh Khan is never criticized. The objectification of women is a global phenomenon that has particularly dangerous consequences in India, however it’s unclear which roles India’s national publications, Bollywood stars and Twitter users play in safeguarding the nation’s women.
British-born trendy high street retailer Topshop promises to unveil the most social catwalk ever before seen on September 14th 2014 at London Fashion Week, when Topshop Unique’s Spring/Summer 2015 Collection hits the runway. While livestreams from catwalks around the world have become de rigueur, CEO of Topshop parent company Arcadia Group Sir Philip Green believes they’re going a step further by creating ‘a real revolution – one that we are proud to pioneer.’
Supermodel Gisele Bündchen appears as the latest spokesperson for international activewear company Under Armour in their new video, in which she battles negative internet commentators with a lone punching bag as part of the brand’s empowering “I Will What I Want” campaign for women.
The relationship between print and digital in the fashion world gets stronger with Vogue Magazine‘s September 2014 cover dedicated to “The Instagirls”.
“Joan Smalls, Cara Delevingne, Karlie Kloss, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu have officially been dubbed “The Instagirls.” All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.”
We are pleased to announce Moxie Media client Stylista‘s exclusive partnership with e-tailer giant Myntra. Stylista’s limited-edition designer collections will now be available on India’s largest online fashion store.
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Editor, consultant, product manager, art director, video producer and social media expert, Vogue India‘s Sita Wadhwani dons many creative hats. After working with India’s first fashion magazine Elle and then founding CNNGo, the Mumbai edition of CNN Asia Travel, Wadhwani moved to Vogue.in in 2012 to develop and design content for a newly emerging mobile-friendly audience. This June, Wadhwani and Print Art Director Jolie Wernette-Horn conceptualized a savvy, Instagram-only fashion story, bringing New York street-style to life through Instagram’s lens, thus further strengthening the bond between print and digital.
Wadhwani talks to The Business of Fashion about her current role at Vogue India, her successes and failures and aligning content between print and digital.
In what appears to be a fashionable first for any Indian magazine, Vogue India filters out print with its ingenious, first-ever Instagram-only story. Conceptualized by Digital Editor Sita Wadhwani and Print Art Director Jolie Wernette-Horn, this New York street-style adventure comes to life through Instagram’s lens.
SEE MORE IMAGES FROM VOGUE INDIA’S INSTAGRAM HERE.