Empowerment

Sport England’s ‘This Girl Can’ Campaign Celebrates EveryBODY

Posted by | Advertising, Digital Media, Empowerment, Fitness, Social Initiative, Social Media

 THisGirlCan

With the Standard Chartered Mumbai Marathon drawing many female runners last weekend, from the Ethiopian winning trio to actor/activist Gul Panag and pâtissier Pooja Dhingra, the Sport England ‘This Girl Can’ campaign inspires women to stop worrying about their looks and take up a sport, irrespective of their shape or size. With clever, motivating catchphrases like “I jiggle, therefore I am”, “Hot and not bothered” and “Sweating like a pig, feeling like a fox,” the campaign makes sweat sexy.

Read More

Shocking Cosmopolitan UK Cover Protests Honor Killings

Posted by | Advertising, Empowerment, Social Initiative

Moxie Media Cosmopolitan UK Honor Killings Protest Cover with Shafilea Ahmed by Leo Burnett Change for Karma Nirvana

Cosmopolitan UK raises awareness about honor killings with their shocking special-edition February 2015 magazine cover depicting seventeen year-old British-Pakistani Shafilea Ahmed’s horrific murder by suffocation. Designed by award-winning agency Leo Burnett Change in partnership with Karma Nirvana, a UK-based charity helping victims of honor-based violence, the magazine cover seeks to spread awareness and inspire change, with the ripping of the plastic encasement signifying women “breaking free” from violence.

Read More

Looking Back, Looking Ahead: Moxie Media’s Top Stories Of 2014

Posted by | Advertising, Art, Beauty, Bollywood, Client Diaries, Digital Media, Digital News, Empowerment, Fashion, Film, Fitness, Food, In the Press, Instadiaries, Interior Design, Marissa Bronfman, Moxie Mentorship, Moxie Secrets, Social Initiative, Social Media, The Huffington Post, Travel, Women in Business, Women in Media

Marissa Bronfman Instagram Brown Paper Bag Mumbai Photo Trail BPB Weekend

At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.

In January of this year, we featured inspiring stories about superhero(ine) women Sara BlakelyFatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.

#futureisfemale moxie mentorship india's first international mentorship program for Indian women youtube video women's empowerment marissa bronfman

Read More

Potty-Mouthed Princesses Drop F-Bombs For Feminism In FCKH8 Viral Video

Posted by | Advertising, Beauty, Empowerment, Fashion, Social Initiative

Potty-Mouthed Princesses Drop F-Bombs for Feminism in FCKH8 Viral Video from Moxie Media

In one of the most thought-provoking viral videos of the year, “Potty-Mouthed Princesses Drop F-Bombs for Feminism” daringly challenges preconceived notions of gender roles. The video was produced by FCKH8, a for-profit apparel company and social change movement with T-shirts that act as billboards and some of whose most ardent supporters include celebrities like Ellen DeGeneres, Glee’s Jane Lynch, Zac Efron and more.

Read More

Going Home With Alia Bhatt And Vikas Bahl For Vogue India’s Vogue Empower Initiative

Posted by | Bollywood, Empowerment, Film, Moxie Mentorship, Social Initiative

Moxie Media Vogue India Vogue Empower Alia Bhatt and Vikas Bahl short film Going Home

In a new short film shot for Vogue’s India‘s Vogue Empower initiative, Bollywood actress Alia Bhatt and director Vikas Bahl ask, “can we give her the world she believes exists?” Recalling the famous scene in Highway where Alia Bhatt’s character is kidnapped on the road, Bahl’s Vogue Empower short Going Home has Bhatt’s car break down while she is driving home late at night all alone and a jeep full of tough-looking young men who stop for her.

Read More

Vogue Empower: Vogue India Sees Red For Women’s Empowerment

Posted by | Empowerment, Fashion, Social Initiative, Women in Business

Moxie-Media-Vogue-Empower-Vogue-India-#futureisfemale

This October Vogue India launched its 7th Anniversary issue with Vogue Empower, an inspiring social awareness initiative dedicated to fostering women’s empowerment in India. With pledges from Bollywood stars, celebrated Indian designers, passionate activists, artists, athletes, business leaders and more, Vogue Empower’s message is: “It starts with you.”

Read More

Emma Watson Launches HeForShe Campaign With UN Women

Posted by | Empowerment, Social Initiative, Women in Business

Moxie Media Emma Watson HeForShe UN Women Campaign Launch

UN Women Goodwill Ambassador Emma Watson recently launched the HeForShe campaign at UN Women Headquarters in New York, calling on all men to participate in global efforts towards ending gender inequality. Defined as a “solidarity movement for gender equality that brings together one half of humanity in support of the other of humanity for the entirety of humanity,” HeForShe asks men to pledge their solidarity and join more than 20,000 men from around the world who have done so. In a moving speech, Watson describes the ways in which gender inequality has personally affected her, how “feminism” has become a dirty word and why men must work towards equality today for a better tomorrow.

Read More

Exclusive content, as it happens.
Sign up for the Moxie Newsletter.