Fashion

Myntra Celebrates Bold Women With Same-Sex Anouk Clothing Advertisement “The Visit”

Posted by | Advertising, Digital Media, Digital News, Empowerment, Fashion

Myntra's #AnoukBoldIsBeautiful Features an Indian Lesbian Couple in new advertisement for ethnic clothing brand Anouk

E-tailer giant Myntra‘s latest advertisement #AnoukBoldIsBeautiful features a young lesbian couple preparing to meet Indian parents together for the first time in one of a series of thought-provoking retail ads celebrating bold women that have gone viral on social media.

With nearly one million views on YouTube in two weeks since going live and countless positive mentions and discussions on social media platforms like Facebook and Twitter, #AnoukBoldIsBeautiful is a courageous celebration of equality in India, an encouraging representation of a rapidly changing society whose archaic laws still classify homosexual acts as illegal.

WATCH THE VIDEO HERE AND READ “TANISHQ’S NEW AD PAVES WAY FOR NEW INDIA” HERE.

Deepika Padukone Voices Support For Women’s Rights In Director Homi Adajania’s Short Film ‘My Choice’ For #VogueEmpower

Posted by | Bollywood, Digital Media, Digital News, Empowerment, Fashion, Film, Women in Media

 

Moxie Media Deepika Padukone My Choice Vogue IndiaActor Deepika Padukone joins 98 women in director Homi Adajania’s two-minute-34-second short film titled My Choice. The black-and-white montage features women from varied walks of life, including Vogue India’s fashion director Anaita Shroff Adajania, director Zoya Akhtar, hairstylist Adhuna Bhabani-Akhtar, film critic Anupama Chopra and model Pallavi Das among others.

As the voice in the video clip, Padukone narrates a monologue penned by writer Kersi Khambatta where she asserts a woman’s right to choose how she lives her life in all aspects: “To wear the clothes I like… To marry, or not to marry… To love a man, or a woman, or both…”. Khambatta is the co-author of two of Adajania’s previous films, Being Cyrus and Finding Fanny.

“In my family, my father is the only male in the house, but all of us have a voice,” Padukone tells Vogue India. “I’ve always been allowed to be who I want to be. When you’re not caged, when you don’t succumb to expectation, that’s when you’re empowered.”

My Choice is the third short film in the #VogueEmpower campaign, a women’s empowerment initiative launched by Vogue India in October 2014. The previous two films starring Madhuri Dixit and Alia Bhatt address domestic violence and women’s safety.

With more than 1.9 million views and counting, the video has received much support on social media from the fashion and film fraternity.

 

READ MORE ABOUT THE VOGUE EMPOWER CAMPAIGN HERE AND WATCH ALIA BHATT IN THE SHORT FILM “GOING HOME’ HERE

The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s Day

Posted by | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media

Why is it so hard to see black and blue by The Salvation Army

International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.

Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.

PicMonkey Collage

The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.

Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.

“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.

 

READ MORE ABOUT THE CLINTON FOUNDATION’S CAMPAIGN HERE AND PANTENE’S SORRY, WE’RE NOT SORRY ADVERTISEMENT HERE

Looking Back, Looking Ahead: Moxie Media’s Top Stories Of 2014

Posted by | Advertising, Art, Beauty, Bollywood, Client Diaries, Digital Media, Digital News, Empowerment, Fashion, Film, Fitness, Food, In the Press, Instadiaries, Interior Design, Marissa Bronfman, Moxie Mentorship, Moxie Secrets, Social Initiative, Social Media, The Huffington Post, Travel, Women in Business, Women in Media

Marissa Bronfman Instagram Brown Paper Bag Mumbai Photo Trail BPB Weekend

At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.

In January of this year, we featured inspiring stories about superhero(ine) women Sara BlakelyFatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.

#futureisfemale moxie mentorship india's first international mentorship program for Indian women youtube video women's empowerment marissa bronfman

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Potty-Mouthed Princesses Drop F-Bombs For Feminism In FCKH8 Viral Video

Posted by | Advertising, Beauty, Empowerment, Fashion, Social Initiative

Potty-Mouthed Princesses Drop F-Bombs for Feminism in FCKH8 Viral Video from Moxie Media

In one of the most thought-provoking viral videos of the year, “Potty-Mouthed Princesses Drop F-Bombs for Feminism” daringly challenges preconceived notions of gender roles. The video was produced by FCKH8, a for-profit apparel company and social change movement with T-shirts that act as billboards and some of whose most ardent supporters include celebrities like Ellen DeGeneres, Glee’s Jane Lynch, Zac Efron and more.

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Instadiaries: Bollywood Stars And Fashion Designers Share A #PinkSelfie For Elle India’s Breast Cancer Awareness Campaign

Posted by | Beauty, Bollywood, Fashion, Film, Instadiaries, Social Initiative, Social Media, Women in Business

Bollywood celebrities share a #pinkselfie in support of Elle India magazine's breast cancer awareness campaign.

Bollywood stars Nargis Fakhri and Aditi Rao Hydari, fashion designers Manish Malhotra and Nishka Lulla, Indian influencers Adhuna Akhtar and Sabine Heller have all come together to support Elle India‘s breast cancer awareness campaign by sharing a #pinkselfie on Instagram. Breast cancer affects both women and men, awareness and a cure requires the support of everyone.

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Vogue Empower: Vogue India Sees Red For Women’s Empowerment

Posted by | Empowerment, Fashion, Social Initiative, Women in Business

Moxie-Media-Vogue-Empower-Vogue-India-#futureisfemale

This October Vogue India launched its 7th Anniversary issue with Vogue Empower, an inspiring social awareness initiative dedicated to fostering women’s empowerment in India. With pledges from Bollywood stars, celebrated Indian designers, passionate activists, artists, athletes, business leaders and more, Vogue Empower’s message is: “It starts with you.”

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Topshop’s Social Catwalk at London Fashion Week

Posted by | Digital Media, Digital News, Fashion, Social Media

Moxie Media Topshop's Social Catwalk at London Fashion Week with Topshop Unique Spring/Summer 2015.

British-born trendy high street retailer Topshop promises to unveil the most social catwalk ever before seen on September 14th 2014 at London Fashion Week, when Topshop Unique’s Spring/Summer 2015 Collection hits the runway. While livestreams from catwalks around the world have become de rigueur, CEO of Topshop parent company Arcadia Group Sir Philip Green believes they’re going a step further by creating ‘a real revolution – one that we are proud to pioneer.’

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Vogue Magazine’s September Cover Features The Instagirls

Posted by | Digital Media, Digital News, Fashion, Women in Media

Moxie Media Vogue Magazine Instagirls September Cover US

The relationship between print and digital in the fashion world gets stronger with Vogue Magazine‘s September 2014 cover dedicated to “The Instagirls”.

“Joan Smalls, Cara Delevingne, Karlie Kloss, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu have officially been dubbed “The Instagirls.” All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.”

SEE MORE FROM VOGUE MAGAZINE HERE AND READ HOW SUZY MENKES IS MAKING #FUTUREISDIGITAL FOR VOGUE HERE.

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