Women in Business
While gender equality is still a distant goal, writer Jill Castellano shows how social media, hashtags in particular, is helping the world to bridge the distance. Her fact-substantiated and impassioned story on Forbes.com lists the most viral feminist hashtag campaigns in the past year that have magnified “calls for gender equality across the globe”.
Emma Watson’s UN #HeforShe campaign, which lays part of the onus of women’s empowerment on men, #WhyIStayed, the rallying support for domestic abuse, #IllRideWithYou, the widespread assurance of protection from Australians to Muslim women and actor Reese Witherspoon’s plea asking interviewers to #AskHerMore on the red carpet, were all “an integral part of mobilizing campaigns in support of women,” she writes.
“Feminist hashtag campaigns are a vehicle to unite millions of people behind the goal of gender equality that earlier generations could barely have imagined,” Castellano concludes, “With the almighty hashtag, everyone and anyone can be an activist and a supporter.”
The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s DayPosted by Jerusha Chande | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media
International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.
Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.
The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.
Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.
“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.
At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.
In January of this year, we featured inspiring stories about superhero(ine) women Sara Blakely, Fatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.
Instadiaries: Bollywood Stars And Fashion Designers Share A #PinkSelfie For Elle India’s Breast Cancer Awareness CampaignPosted by Marissa Bronfman | Beauty, Bollywood, Fashion, Film, Instadiaries, Social Initiative, Social Media, Women in Business
Bollywood stars Nargis Fakhri and Aditi Rao Hydari, fashion designers Manish Malhotra and Nishka Lulla, Indian influencers Adhuna Akhtar and Sabine Heller have all come together to support Elle India‘s breast cancer awareness campaign by sharing a #pinkselfie on Instagram. Breast cancer affects both women and men, awareness and a cure requires the support of everyone.
This October Vogue India launched its 7th Anniversary issue with Vogue Empower, an inspiring social awareness initiative dedicated to fostering women’s empowerment in India. With pledges from Bollywood stars, celebrated Indian designers, passionate activists, artists, athletes, business leaders and more, Vogue Empower’s message is: “It starts with you.”
UN Women Goodwill Ambassador Emma Watson recently launched the HeForShe campaign at UN Women Headquarters in New York, calling on all men to participate in global efforts towards ending gender inequality. Defined as a “solidarity movement for gender equality that brings together one half of humanity in support of the other of humanity for the entirety of humanity,” HeForShe asks men to pledge their solidarity and join more than 20,000 men from around the world who have done so. In a moving speech, Watson describes the ways in which gender inequality has personally affected her, how “feminism” has become a dirty word and why men must work towards equality today for a better tomorrow.
The Cleavage Of Consent: Bollywood Actress Deepika Padukone, The Times Of India And The TwitterspherePosted by Team Moxie | Digital News, Film, Social Media, Women in Business
This week the Indian Twittersphere was up in arms in defence of Deepika Padukone, who tweeted her outrage at a Times of India article about her cleavage and ultimately spurred a tidal wave of support and ignited a passionate discussion about the objectification of Indian women both online and off. In “The Cleavage of Consent Between Bollywood’s Leading Ladies and Their Voyeurs,” BuzzFeed India‘s Rega Jha argues that “objectifying Deepika Padukone without her consent… endangers every single Indian girl and woman,” a sentiment held by many but not all Indians. Journalist Pooja Bedi responded to critics in a Times of India piece that blamed the very Bollywood women who dance in item numbers for the attention they receive, aptly pointing out that the objectification of Bollywood’s male stars like Hrithik Roshan and Shah Rukh Khan is never criticized. The objectification of women is a global phenomenon that has particularly dangerous consequences in India, however it’s unclear which roles India’s national publications, Bollywood stars and Twitter users play in safeguarding the nation’s women.
Ruzwana Bashir loves the startup life and has her hands full with Peek.com, a company she founded in 2012 that offers unique travel activities and experiences. With a MBA from the prestigious Harvard Business School, Bashir’s appetite for taking risks is high and she advises young female entrepreneurs to do the same. After working at companies like Blackstone Group, Goldman Sachs and Gilt Groupe, Bashir knew it was finally the right time to start her own venture, a risk that has paid off well: Peek raised $1.4 million the year it was launched and another $5 million this year. Having recently launched Peek Professional while expanding to new destinations and offering everything from a helicopter tour of Manhattan to paddle board lessons in Santa Monica, it is safe to say that Ruzwana is putting her print on the map.
Take a special sneak peek into Marissa Bronfman’s exclusive interview with Peek’s Ruzwana Bashir, coming soon to The Huffington Post.
Sarah Beydoun is not a designer, yet she has managed to make Sarah’s Bag a hip and coveted fashion label by following one simple rule: to create quality products that people want to own irrespective of how compelling the product’s story is. But make no mistake, this is one moving story.
These trendy handcrafted bags are made by female war prisoners in Lebanon whose lives have been changed by owner and creative director Beydoun, who started Sarah’s Bag as a sociology project. Sarah’s Bag has helped rehabilitate prostitutes and provide livelihoods to 150 Middle-Eastern women, each who intricately creates these one-of-a-kind bags with crochet, beads and embellishments, allowing women all over the world to give back while making a strong fashion statement.