Women in Media
While gender equality is still a distant goal, writer Jill Castellano shows how social media, hashtags in particular, is helping the world to bridge the distance. Her fact-substantiated and impassioned story on Forbes.com lists the most viral feminist hashtag campaigns in the past year that have magnified “calls for gender equality across the globe”.
Emma Watson’s UN #HeforShe campaign, which lays part of the onus of women’s empowerment on men, #WhyIStayed, the rallying support for domestic abuse, #IllRideWithYou, the widespread assurance of protection from Australians to Muslim women and actor Reese Witherspoon’s plea asking interviewers to #AskHerMore on the red carpet, were all “an integral part of mobilizing campaigns in support of women,” she writes.
“Feminist hashtag campaigns are a vehicle to unite millions of people behind the goal of gender equality that earlier generations could barely have imagined,” Castellano concludes, “With the almighty hashtag, everyone and anyone can be an activist and a supporter.”
Deepika Padukone Voices Support For Women’s Rights In Director Homi Adajania’s Short Film ‘My Choice’ For #VogueEmpowerPosted by Jerusha Chande | Bollywood, Digital Media, Digital News, Empowerment, Fashion, Film, Women in Media
Actor Deepika Padukone joins 98 women in director Homi Adajania’s two-minute-34-second short film titled My Choice. The black-and-white montage features women from varied walks of life, including Vogue India’s fashion director Anaita Shroff Adajania, director Zoya Akhtar, hairstylist Adhuna Bhabani-Akhtar, film critic Anupama Chopra and model Pallavi Das among others.
As the voice in the video clip, Padukone narrates a monologue penned by writer Kersi Khambatta where she asserts a woman’s right to choose how she lives her life in all aspects: “To wear the clothes I like… To marry, or not to marry… To love a man, or a woman, or both…”. Khambatta is the co-author of two of Adajania’s previous films, Being Cyrus and Finding Fanny.
“In my family, my father is the only male in the house, but all of us have a voice,” Padukone tells Vogue India. “I’ve always been allowed to be who I want to be. When you’re not caged, when you don’t succumb to expectation, that’s when you’re empowered.”
My Choice is the third short film in the #VogueEmpower campaign, a women’s empowerment initiative launched by Vogue India in October 2014. The previous two films starring Madhuri Dixit and Alia Bhatt address domestic violence and women’s safety.
With more than 1.9 million views and counting, the video has received much support on social media from the fashion and film fraternity.
The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s DayPosted by Jerusha Chande | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media
International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.
Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.
The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.
Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.
“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.
At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.
In January of this year, we featured inspiring stories about superhero(ine) women Sara Blakely, Fatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.
The Huffington Post debuts Huffington Post India today on Monday December 8th 2014 in association with The Times of India Group and Times Internet. The New Delhi-based editorial team has launched Huffington Post India with leading stories about the recent Uber Delhi rape case, as well as featured blog posts by Huffington Post Founder Arianna Huffington, celebrated authors William Dalrymple and Chetan Bhagat, Bollywood actor Rahul Khanna, popular chef Vikas Khanna and more. “India has always held a deeply personal significance to me,” says Huffington in her blog post “Namaste: Introducing HuffPost India,” which focuses deeply on India’s spiritual roots and rituals, a topic central to Huffington’s life and work. Huffington promises that Huffington Post India will report on “all the challenges India is facing,” as well as ‘relentlessly tell the stories of what is working.’
One year, countless inspiring stories from India and around the world. As we look back on our favorite features, we couldn’t be more excited about the future.
SEE OUR #FUTUREISFEMALE STORIES ON THE HUFFINGTON POST.
The relationship between print and digital in the fashion world gets stronger with Vogue Magazine‘s September 2014 cover dedicated to “The Instagirls”.
“Joan Smalls, Cara Delevingne, Karlie Kloss, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu have officially been dubbed “The Instagirls.” All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.”
While it can be said without a trace of doubt that Google Glass and Samsung Galaxy Gear are changing the future of how individuals can adopt technology into their daily wardrobe, it’s still unclear how willingly people will sport their gadgets knowing they’re due for a handful of quizzical looks. Even the celebrated designer Diane von Furstenberg, who incorporated the futuristic Google Glass devices into her Spring 2013 collection showcase, could do little to make Google Glass truly trendy.
Learning from the flaws of such well-known devices, designer Deepa Sood created a line of jewelry called Cuff, which apart from looking beautiful, boasts functionalities for notifications, security and fitness tracking. Joining hands with her software developer husband, Sood created designs that are fashionable yet ahead of the curve. As she so rightly said in her interview with Elle.com, “Why choose between smart and beautiful?”
Sitting across from the young and spirited Editor of one of India’s most respected magazines, one would never know that Condé Nast Traveller India’s Divia Thani Daswani is jetlagged after flying into Bombay from Moscow the night before. Back in the office bright, early and fully charged, founding Editor Daswani has been appointed the colossal task of building the Condé Nast Traveler brand in India and hence, has had countless mornings like these. Undaunted by deadlines, redeye flights and questionable hotel rooms, it’s no surprise that in four short years, Daswani has established the travel tome as a respectable industry authority and an exhilarating, unmissable read.
The fact that Daswani has so swiftly and expertly carved a niche for herself and the magazine in such a short span of time is in no small part thanks to her pioneering mother, one of the city’s first female stockbrockers. Standing out in heels and a pantsuit while sitting in a sea of men, Daswani vividly remembers her mother waiting to attend parent-teacher meetings at school during the timeslot reserved for working fathers. What caused embarrassment as a child transformed into inspiration as a young woman, a scene that left an indelible mark on Condé Nast Traveller India’s Editor and helped her thrive in an industry dominated so deeply by men.