Cuff: Technology That’s Finally Wearable

Deepa Sood Cuff wearable technology jewelry Elle interview google glass diane von furstenberg security notifications designer

While it can be said without a trace of doubt that Google Glass and Samsung Galaxy Gear are changing the future of how individuals can adopt technology into their daily wardrobe, it’s still unclear how willingly people will sport their gadgets knowing they’re due for a handful of quizzical looks. Even the celebrated designer Diane von Furstenberg, who incorporated the futuristic Google Glass devices into her Spring 2013 collection showcase, could do little to make Google Glass truly trendy.

Learning from the flaws of such well-known devices, designer Deepa Sood created a line of jewelry called Cuff, which apart from looking beautiful, boasts functionalities for notifications, security and fitness tracking. Joining hands with her software developer husband, Sood created designs that are fashionable yet ahead of the curve. As she so rightly said in her interview with, “Why choose between smart and beautiful?”

Read her interview on to learn more about what makes Cuff different from the others, how she evolved from journalist to designer and what she thinks is the future of wearable technology.


Cuff offers women the ability to curate their tech to their specifications in terms of functionality and style. Unlike other options, our technology—the CuffLinc—is modular, which means it easily slips into and out of an every-expanding array of jewelry. Some days you might want to wear a leather bracelet, other days a statement metal Cleopatra cuff. With Cuff, you can do both.

Cuff provides you with three main functions: Security, notifications, and fitness tracking. At one press of a button, an SOS goes out to the people you designate as your protective circle when you need help. Your first-responders will get an alert; will receive your location; and you can even trigger a microphone so that they can hear you in real time. In the more everyday vein, Cuff allows you to tailor who can “break through” your phone and reach you on your Cuff.

Our debut collection consists of nine pieces, each of which comes in two finishes. The inspiration was, quite simply, beauty. We wanted to create pieces that people would wear whether or not they had any tech inside of them. We have heavy metal cuffs, luxe leather bracelets, necklaces and keychains we hope appeal to the Wired Magazine set as much as they appeal to the readers of Elle.



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