Supermodel Gisele Bündchen appears as the latest spokesperson for international activewear company Under Armour in their new video, in which she battles negative internet commentators with a lone punching bag as part of the brand’s empowering “I Will What I Want” campaign for women.
Excerpts from Elle:
“The supermodel, her hands and wrists wrapped up in tape, works up a fierce sweat while kickboxing. And she’s not just throwing punches and kicks at a punching bag. Around her, comments from Internet haters who felt Bündchen was a poor choice to rep Under Armour flash: “Gisele is just a model,” “Stick to modeling sweetie,” “Is modeling now a sport?”
“We are expecting that there will be people that question the authenticity of our choice and the authenticity of women’s choices,” Leanne Fremar, Under Armour’s SVP and creative director of women’s told The Cut, where the commercial debuted. “All of that commentary will be there for the audience to see in real time.”"