Myntra Celebrates Bold Women With Same-Sex Anouk Clothing Advertisement “The Visit”

Myntra's #AnoukBoldIsBeautiful Features an Indian Lesbian Couple in new advertisement for ethnic clothing brand Anouk

E-tailer giant Myntra‘s latest advertisement #AnoukBoldIsBeautiful features a young lesbian couple preparing to meet Indian parents together for the first time in one of a series of thought-provoking retail ads celebrating bold women that have gone viral on social media.

With nearly one million views on YouTube in two weeks since going live and countless positive mentions and discussions on social media platforms like Facebook and Twitter, #AnoukBoldIsBeautiful is a courageous celebration of equality in India, an encouraging representation of a rapidly changing society whose archaic laws still classify homosexual acts as illegal.

WATCH THE VIDEO HERE AND READ “TANISHQ’S NEW AD PAVES WAY FOR NEW INDIA” HERE.

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