NO MORE’s Official Super Bowl Ad Calls Attention To Domestic Violence

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NO MORE’s gripping PSA for the National Football League’s (NFL) Super Bowl is reportedly based on a true story, which went viral on Reddit last year. A former 911 dispatcher recalled taking a call from a woman who pretended to order a pizza in order to get police to respond to her home without alerting her abuser. After reenacting the call, the 60-second spot ends with the compelling words: “When it’s hard to talk, it’s up to us to listen.”

This isn’t the first collaboration between the NFL and No More; previously they created a series of PSAs titled “Speechless,” which featured football players emoting over domestic violence. No More Director Virginia Witt told Rolling Stone, “We hope thisNo More PSA will bring Americans together—on a day families and friends spend together—in the effort to end domestic violence and sexual assault.”

LEARN MORE ABOUT THE NO MORE’S CAMPAIGN HERE AND WATCH EMMA WATSON LAUNCH THE HEFORSHE CAMPAIGN HERE

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