Pantene Campaign Says Sorry, We’re Not Sorry

Posted by June 30, 2014 | Advertising

Pantene ad campaign women empowerment don't say sorry shine and strong apologize gender bias advertising campaign change revolution upliftmentPantene continues to shine with another strong advertisement that encourages women to put an end to the unwarranted use of the word ‘sorry’. The latest ad depicts women apologizing to men for asking questions, asking for help with the children and even sharing an armrest. Pantene’s campaign slogan ‘Be Strong and Shine’ makes its point in the latter part of the ad, where the women are shown to tackle the same scenarios without being sorry. The brand has effectively revealed the power of one word, showing women the way forward as it continues to play its role as an agent of change.

READ THE FULL ARTICLE HERE AND WATCH PANTENE TACKLE GENDER BIASES IN THE WORKPLACE HERE

 

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