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WHISPER INDIA’s BOLD #TOUCHTHEPICKLE CAMPAIGN WINS AT CANNES LIONS

Posted by | Advertising, Digital Media, Digital News, Empowerment, Social Initiative, Social Media

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Challenging stigmas around menstruation, BBDO India‘s powerful ‘Touch the Pickle’ campaign for Whisper India Sanitary Napkins bagged a Grand Prix at the Cannes Lions International Festival of Creativity due to its shaking of demoralizing social taboos.

Winning in the brand new Glass Lions category, which was created in partnership with Sheryl Sandberg’s organization Lean In, the award recognizes work that rejects stereotypes and confronts prejudice and inequality through the conscious portrayal of gender in advertising.

WATCH SHERYL SANDBERG TALK ABOUT THE GLASS LION HERE AND WATCH THE #LIKEAGIRL CAMPAIGN HERE.

Myntra Celebrates Bold Women With Same-Sex Anouk Clothing Advertisement “The Visit”

Posted by | Advertising, Digital Media, Digital News, Empowerment, Fashion

Myntra's #AnoukBoldIsBeautiful Features an Indian Lesbian Couple in new advertisement for ethnic clothing brand Anouk

E-tailer giant Myntra‘s latest advertisement #AnoukBoldIsBeautiful features a young lesbian couple preparing to meet Indian parents together for the first time in one of a series of thought-provoking retail ads celebrating bold women that have gone viral on social media.

With nearly one million views on YouTube in two weeks since going live and countless positive mentions and discussions on social media platforms like Facebook and Twitter, #AnoukBoldIsBeautiful is a courageous celebration of equality in India, an encouraging representation of a rapidly changing society whose archaic laws still classify homosexual acts as illegal.

WATCH THE VIDEO HERE AND READ “TANISHQ’S NEW AD PAVES WAY FOR NEW INDIA” HERE.

Sport England’s ‘This Girl Can’ Campaign Celebrates EveryBODY

Posted by | Advertising, Digital Media, Empowerment, Fitness, Social Initiative, Social Media

 THisGirlCan

With the Standard Chartered Mumbai Marathon drawing many female runners last weekend, from the Ethiopian winning trio to actor/activist Gul Panag and pâtissier Pooja Dhingra, the Sport England ‘This Girl Can’ campaign inspires women to stop worrying about their looks and take up a sport, irrespective of their shape or size. With clever, motivating catchphrases like “I jiggle, therefore I am”, “Hot and not bothered” and “Sweating like a pig, feeling like a fox,” the campaign makes sweat sexy.

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Tanishq’s New Ad Paves Way For New India

Posted by | Advertising

Prominent jewelry brand Tanishq's new advertisement has inspired a national conversation about Indians' fixation with light skin and conventional ideas about marriage

Prominent jewelry brand Tanishq has inspired a national conversation about conventional notions of beauty and marriage with its recently released advertisement that celebrates the changing face of India. Featuring a dusky but beautiful Priyanka Bose with what appears to be a daughter from her first marriage, this forward-thinking ad has garnered an outpouring of positivity from people around the country who are tired of seeing the same old stereotypes on television.

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