digital media

Digital News Portal Mashable Partners With India.com To Launch Mashable India

Posted by | Digital Media, Digital News, Social Media

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U.S.-headquartered news portal Mashable adds India to its steadily expanding global footprint with the announcement of the brand’s partnership with India.com. India.com is a joint venture between Penske Media Corporation (PMC), who bought Women’s Wear Daily (WWD) from Condé Nast last year, and Zee Entertainment Enterprises Ltd.

The brand plans to build a dedicated editorial team based in Mumbai and New Delhi to create localized digital and social media content, who will report to Mashable’s U.S.-based team: executive editor Jim Roberts, managing editor Jonathan Ellis and global news editor Louise Roug.

“This intersection of technology and digital media with culture and society is what makes India such a natural place for Mashable to grow,” writes Adam Ostrow, Chief Strategy Officer at Mashable, “Moreover, Indians have already shown us that they are hungry for Mashable content: It’s one of our top five markets worldwide, and our recent visit to India for the India +SocialGoodconference, with hundreds of members of India’s technology community, was a rousing success.”

An indicator of India’s burgeoning digital ecosystem, Mashable India follows in the trail of Huffington Post India, which launched its India arm in December 2014, in partnership with The Times Of India Group and Times Internet, and Buzzfeed India which launched its India edition last August.

READ MORE ABOUT MASHABLE’S INDIA PLANS HERE AND HUFFINGTON POST’S INDIA LAUNCH HERE

 

JSM Digital Management: Hard Rock, Pinkberry, CPK, Shiro, Asilo & More

Posted by | Digital Media, Digital News, Social Media

Moxie Media JSM Digital Management for Hard Rock Cafe, Pinkberry, California Pizza Kitchen, Shiro, Asilo and more.

Moxie Media is pleased to now be leading digital management for JSM, India’s second largest premium restaurant group that operates 30 outlets of Hard Rock Cafe, Pinkberry, California Pizza Kitchen, Shiro, Asilo, The Big Kahuna (formerly Trader Vic’s Mai Tai), Plus 91 and Ginger Tiger in Mumbai, Delhi, Bangalore, Chennai, Pune and Hyderabad.

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Vogue Magazine’s September Cover Features The Instagirls

Posted by | Digital Media, Digital News, Fashion, Women in Media

Moxie Media Vogue Magazine Instagirls September Cover US

The relationship between print and digital in the fashion world gets stronger with Vogue Magazine‘s September 2014 cover dedicated to “The Instagirls”.

“Joan Smalls, Cara Delevingne, Karlie Kloss, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu have officially been dubbed “The Instagirls.” All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.”

SEE MORE FROM VOGUE MAGAZINE HERE AND READ HOW SUZY MENKES IS MAKING #FUTUREISDIGITAL FOR VOGUE HERE.

No Plain Jane: Julep’s Founder Approaches Beauty With Brains

Posted by | Beauty, Digital Media, Women in Business

Moxie Media Jane Park Julep Beauty

Founder and CEO of booming beauty brand JulepJane Park revolutionized the traditional focus group model with her ingeniously designed interactive social salons that double as mini labs, where customers are excited to try out new products and give genuine feedback. Park took her brilliant blueprint for transforming salon chitchat into invaluable crowdsourced data to the web and now boasts an astounding digital network of women who constantly talk beauty. The success she’s enjoyed is all due to her focus on customer happiness, something she learned as a former Starbucks executive, “It’s about thinking through every step of the customer journey,” she says.

Park talks to Fast Company about her inspiration for Julep, creating a community of customers and future expansion plans.

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