Elle India

Looking Back, Looking Ahead: Moxie Media’s Top Stories Of 2014

Posted by | Advertising, Art, Beauty, Bollywood, Client Diaries, Digital Media, Digital News, Empowerment, Fashion, Film, Fitness, Food, In the Press, Instadiaries, Interior Design, Marissa Bronfman, Moxie Mentorship, Moxie Secrets, Social Initiative, Social Media, The Huffington Post, Travel, Women in Business, Women in Media

Marissa Bronfman Instagram Brown Paper Bag Mumbai Photo Trail BPB Weekend

At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.

In January of this year, we featured inspiring stories about superhero(ine) women Sara BlakelyFatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.

#futureisfemale moxie mentorship india's first international mentorship program for Indian women youtube video women's empowerment marissa bronfman

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Instadiaries: Bollywood Stars And Fashion Designers Share A #PinkSelfie For Elle India’s Breast Cancer Awareness Campaign

Posted by | Beauty, Bollywood, Fashion, Film, Instadiaries, Social Initiative, Social Media, Women in Business

Bollywood celebrities share a #pinkselfie in support of Elle India magazine's breast cancer awareness campaign.

Bollywood stars Nargis Fakhri and Aditi Rao Hydari, fashion designers Manish Malhotra and Nishka Lulla, Indian influencers Adhuna Akhtar and Sabine Heller have all come together to support Elle India‘s breast cancer awareness campaign by sharing a #pinkselfie on Instagram. Breast cancer affects both women and men, awareness and a cure requires the support of everyone.

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Sita Wadhwani Talks About Directing Digital For Vogue India

Posted by | Digital Media, Digital News, Fashion

Moxie Media Vogue India Business of Fashion Sita Wadhwani Elle India CNNGo Vogue India Digital Ninja Singh Jolie Wernette-Horn

Editor, consultant, product manager, art director, video producer and social media expert, Vogue India‘s Sita Wadhwani dons many creative hats. After working with India’s first fashion magazine Elle and then founding CNNGo, the Mumbai edition of CNN Asia Travel, Wadhwani moved to Vogue.in in 2012 to develop and design content for a newly emerging mobile-friendly audience. This June, Wadhwani and Print Art Director Jolie Wernette-Horn conceptualized a savvy, Instagram-only fashion story, bringing New York street-style to life through Instagram’s lens, thus further strengthening the bond between print and digital.

Wadhwani talks to The Business of Fashion about her current role at Vogue India, her successes and failures and aligning content between print and digital.

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