Supermodel Gisele Bündchen appears as the latest spokesperson for international activewear company Under Armour in their new video, in which she battles negative internet commentators with a lone punching bag as part of the brand’s empowering “I Will What I Want” campaign for women.
After a successful association with Elle as Associate Lifestyle Editor, Hillary Kerr and colleague Katherine Power co-founded Who What Wear, a stylish digital platform that spotlights celebrity style and makes runway trends accessible to fashionistas around the globe. Who What Wear is today one of the most-visited style websites with over one million subscribers and a mile-long list of chic guest editors that includes Sarah Jessica Parker, Blake Lively and Kerry Washington, proving that Kerr knows her whos and whats about fashion.
Kerr talks to Vanity Fair about creating trends, building a multi-media brand and its transformation into a global fashion empire.
Directing the digital platforms of a company that publishes high-subscription print magazines like Cosmopolitan, Elle, Elle Décor, Esquire and Good Housekeeping, is no easy feat. Troy Young, recently appointed head of digital media for Hearst Corporation, believes that digital media and print media go hand-in-hand and that it is indeed possible to monetize digital platforms for successful print magazines.