From photoshoots on the banks of the River Ganges in Varanasi with Elle India to watching sunrise over Mumbai’s Gateway of India from the Taj Mahal Palace Hotel and catching Brown Paper Bag‘s Kanika Parab apply lipstick with an iPhone, Scott Schuman of The Sartorialist captured and shared a kaleidoscope of colors during his recent time in Delhi, Mumbai and Varanasi on his much-followed Instagram account.
British-born trendy high street retailer Topshop promises to unveil the most social catwalk ever before seen on September 14th 2014 at London Fashion Week, when Topshop Unique’s Spring/Summer 2015 Collection hits the runway. While livestreams from catwalks around the world have become de rigueur, CEO of Topshop parent company Arcadia Group Sir Philip Green believes they’re going a step further by creating ‘a real revolution – one that we are proud to pioneer.’
The relationship between print and digital in the fashion world gets stronger with Vogue Magazine‘s September 2014 cover dedicated to “The Instagirls”.
“Joan Smalls, Cara Delevingne, Karlie Kloss, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu have officially been dubbed “The Instagirls.” All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.”
From long walks on Benaulim Beach to lounging in the sun poolside and indulging in delicious fresh food, our Founder and President Marissa Bronfman’s Indian Independence Day long weekend in Goa was the perfect way to relax and recharge before Moxie Media manages Lakme Fashion Week on social media for our client Palladium Hotel, August 19th – 24th.
Our client Palladium Hotel, a bespoke luxury property located in the heart of Mumbai, reopened its grand doors in the latter half of last year and Moxie Media took over its digital reigns in December 2013 to help craft a new brand identity and build a unique and engaging social media ecosystem. Moxie Media launched Palladium Hotel’s Instagram account with the #PalladiumXmas contest and in the past eight months, has ideated and executed Instagram strategies for promoting Palladium Hotel and all its properties, building buzz around exciting in-house events like the StyleCracker Borough and launching restaurants like The Sahib Room & Kipling Bar.
Whether it’s capturing and sharing original photographs for Chinese New Year and Valentine’s Day or curating the best of guest photos, such as images from MissMalini‘s Staycation, Moxie Media continues to work towards positioning Palladium Hotel’s Instagram account as the country’s most exciting window into the world of a luxury hotel.
SEE MORE OF OUR WORK HERE.
In what appears to be a fashionable first for any Indian magazine, Vogue India filters out print with its ingenious, first-ever Instagram-only story. Conceptualized by Digital Editor Sita Wadhwani and Print Art Director Jolie Wernette-Horn, this New York street-style adventure comes to life through Instagram’s lens.
SEE MORE IMAGES FROM VOGUE INDIA’S INSTAGRAM HERE.
The archetypical photo-sharing mobile app Instagram has become the apple every digital marketer’s eye and every intelligent brand is building campaigns and strategies to leverage the platform and its users. So it only made sense when Vogue, which constantly redefines the fashion frontier, made the savvy decision to make its Instagram pictures shoppable.
Vogue’s followers on Instagram can now simply like an image that comes with the “liketk.it” link on the brand’s handle after registering on liketoknow.it and the user will get an email with a list of featured products in the image,along with links to where they can be purchased online. It is safe to say that it has never been easier to be en vogue.
The exclusive and oft-cloistered art world has never been known for its inclusivity but Instagram has radically revolutionized the way people experience, appreciate and acquire great works of art.
Today, renowned artists not only preview their work on Instagram before a private show or public opening, they also sell their work through this democratic social media platform. With thousands of followers, including celebrities and influencers like Lupita Nyong’o and Jenna Lyons, more and more artists are finding value in joining Instagram. Providing a credible platform to not only showcase their work but also to sell their pieces, this mobile app is emerging to be the preferred gallery for upcoming and established artists alike.
Vogue found a way to ingeniously promote this year’s Metropolitan Museum of Art’s Costume Institute Gala, which paid tribute to America’s first couturier Charles James, with a street-worthy photoshoot tailor-made for Instagram.
To celebrate the biggest fashion event of the year, Vogue took models Hanne Gaby Odiele, Grace Mahary, Tilda Lindstam, Alana Zimmer and Xiao Wen Ju to the streets of Manhattan to be photographed by Cass Bird in beautiful ball gowns boasting cuts and silhouettes reminiscent of James’ sartorial work yet modern enough to cause a frenzy on the popular photo-sharing platform.
It is no surprise that as social and digital media changes and shapes almost everything around us, companies and brands have to constantly reinvent themselves to keep up with the dynamic online space. It’s imperative to understand and invest in powerful social media platforms that are indispensable for successful brand building and Instagram, now part of Facebook, has emerged as the preferred choice for luxury fashion brands.
What started as an outlet for creative expression used by bloggers, stylists and designers has quickly risen to become an exclusive window into fashion’s biggest brands and more illustrious influencers.