U.S.-headquartered news portal Mashable adds India to its steadily expanding global footprint with the announcement of the brand’s partnership with India.com. India.com is a joint venture between Penske Media Corporation (PMC), who bought Women’s Wear Daily (WWD) from Condé Nast last year, and Zee Entertainment Enterprises Ltd.
The brand plans to build a dedicated editorial team based in Mumbai and New Delhi to create localized digital and social media content, who will report to Mashable’s U.S.-based team: executive editor Jim Roberts, managing editor Jonathan Ellis and global news editor Louise Roug.
“This intersection of technology and digital media with culture and society is what makes India such a natural place for Mashable to grow,” writes Adam Ostrow, Chief Strategy Officer at Mashable, “Moreover, Indians have already shown us that they are hungry for Mashable content: It’s one of our top five markets worldwide, and our recent visit to India for the India +SocialGoodconference, with hundreds of members of India’s technology community, was a rousing success.”
An indicator of India’s burgeoning digital ecosystem, Mashable India follows in the trail of Huffington Post India, which launched its India arm in December 2014, in partnership with The Times Of India Group and Times Internet, and Buzzfeed India which launched its India edition last August.