Sheryl Sandberg

WHISPER INDIA’s BOLD #TOUCHTHEPICKLE CAMPAIGN WINS AT CANNES LIONS

Posted by | Advertising, Digital Media, Digital News, Empowerment, Social Initiative, Social Media

touch

Challenging stigmas around menstruation, BBDO India‘s powerful ‘Touch the Pickle’ campaign for Whisper India Sanitary Napkins bagged a Grand Prix at the Cannes Lions International Festival of Creativity due to its shaking of demoralizing social taboos.

Winning in the brand new Glass Lions category, which was created in partnership with Sheryl Sandberg’s organization Lean In, the award recognizes work that rejects stereotypes and confronts prejudice and inequality through the conscious portrayal of gender in advertising.

WATCH SHERYL SANDBERG TALK ABOUT THE GLASS LION HERE AND WATCH THE #LIKEAGIRL CAMPAIGN HERE.

#BanBossy: Sheryl Sandberg and Anna Maria Chávez Draw The Line Between Boss And Bossy

Posted by | Digital Media, Women in Business

Wall Street Journal Sheryl Sandberg #BanBossy banbossy.com women leaders girl scouts Anna Maria Chávez Condoleezza Rice, Beyoncé, Jennifer Garner and Diane Von Furstenberg gender stereotypes biases encourage girls to lead

Little boys are encouraged to lead while young girls are expected to be supportive. Trying to dismiss this simple stereotype is BanBossy.com, a campaign by the Founder of LeanIn Organization and Facebook’s COO Sheryl Sandberg and Girl Scouts USA’s CEO Anna Maria Chávez. In an attempt to motivate girls to also assume leadership roles without being qualified as ‘bossy’, the campaign aims to change people’s thinking from girls can lead to girls should lead.

“Words like bossy send a message: don’t raise your hand or speak up. By middle school, girls are less interested in leading than boys—a trend that continues into adulthood. Together we can encourage girls to lead,” says the Ban Bossy website.

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Sheryl Sandberg And Getty Images Are Changing Perceptions About Women One Stock Photo At A Time

Posted by | Women in Business

sheryl sandberg getty images leanin.org women empowerment working woman modern woman working man supportive man photo bank images

Though many have begun to rebuke gender stereotypes and accept that women deserve to make a living and build a career, millions of online stock images of working women fail to reflect this change in attitude. It is still the same slender, young white women with black briefcases talking on walkie-talkie-like phones but the reality couldn’t be more different – or diverse.

Addressing changing perceptions of women’s empowerment and the modern-age working woman, Getty Images has collaborated with Sheryl Sandberg’s LeanIn.org to create a bank of images that truly depict today’s dynamic, independent women and the men who play a significant and meaningful role in family life.

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