social media

Bowl Bar: A Week In Review

Posted by | Bowl Bar, Food, Marissa Bronfman, Vegan

Bowl-Bar-Vegan-Restaurant-Mumbai-India

Vegans and healthy food devotees have something major to look forward to this year: the launch of Mumbai’s only vegan café Bowl Bar.

Fresh. Pure. Vegan. The café is taking this stunningly simple philosophy and transforming it into food that’s good for you and good for the earth.

While you wait for the café to open later this year, you can Bowl Bar’s vegan delights now! Delivery, across Mumbai, starts in a couple of weeks and the café has delectable chia seed pudding, energizing bliss balls and delicious almond milk on the menu. Just leave a comment on Bowl Bar’s Facebook, Twitter or Instagram page to place your order.

Post the announcement on Bowl Bar’s social media, digital and print media quickly picked up the news and helped spread the word about the launch.

“Top shots of fruit, almond milk, super greens, crowned with chia seeds and agave, stained with edible Rorschach blots and fuchsia beetroot veins: entrepreneur Marissa Bronfman’s smoothie bowls look like works of art.”

- Brown Paper Bag

“The delivery process? Easier than ever! No matter where you find them – on Twitter, Facebook or Instagram – leave a comment on what you’d like and they’ll write back to you. Sweet.”

- Elle India

“Bowl Bar will offer a limited range of products including almond milk, chia seed puddings and ‘bliss balls’. The chia puddings will be made using imported chia as opposed to the local sabja seeds will be flavoured with seasonal fruits.”

- The Daily Pao

“Little did she know that her move to India coupled with her healthy eating habit would turn her from a journalist to digital media owner and now a soon-to-be restaurateur.”

- Burrp.com

“[Marissa Bronfman] will kick off a delivery service (Juhu, Bandra, SoBo) in August, offering three dishes from her menu —bliss balls of coconut and almonds; guilt-free dessert chia seed pudding (she says it’s a first in India and packed with soluble fibre and Omega 3s) and fresh almond milk. More power to superfoods, we say.”

- Sunday Mid-Day

“She’s putting her bowl of goodies up for grabs by launching a blog and website – bowlbarco.com in less than 2 weeks. It will be THE place to read about super foods, healthy recipes and the likes. And best of all, it’s tied in with the opening of a full-fledged café in Bandra by the end of the year.”

- Times Internet | WhatsHot.in

 

DISCOVER ALL THAT IS #FUTUREISGREEN ON INSTAGRAM, FACEBOOK, TWITTER AND BOWLBARCO.COM.

Forbes Makes A Case For Feminist Hashtag Campaigns

Posted by | Advertising, Art, Beauty, Digital Media, Empowerment, Social Initiative, Social Media, Women in Business, Women in Media

Feminist Hashtgas PicMonkey Collage

While gender equality is still a distant goal, writer Jill Castellano shows how social media, hashtags in particular, is helping the world to bridge the distance. Her fact-substantiated and impassioned story on Forbes.com lists the most viral feminist hashtag campaigns in the past year that have magnified “calls for gender equality across the globe”.

Emma Watson’s UN #HeforShe campaign, which lays part of the onus of women’s empowerment on men, #WhyIStayed, the rallying support for domestic abuse, #IllRideWithYou, the widespread assurance of protection from Australians to Muslim women and actor Reese Witherspoon’s plea asking interviewers to #AskHerMore on the red carpet, were all “an integral part of mobilizing campaigns in support of women,” she writes.

“Feminist hashtag campaigns are a vehicle to unite millions of people behind the goal of gender equality that earlier generations could barely have imagined,” Castellano concludes, “With the almighty hashtag, everyone and anyone can be an activist and a supporter.”

READ THE FULL ARTICLE HERE AND READ ABOUT EMMA WATSON’S #HEFORSHE CAMPAIGN HERE.

The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s Day

Posted by | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media

Why is it so hard to see black and blue by The Salvation Army

International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.

Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.

PicMonkey Collage

The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.

Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.

“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.

 

READ MORE ABOUT THE CLINTON FOUNDATION’S CAMPAIGN HERE AND PANTENE’S SORRY, WE’RE NOT SORRY ADVERTISEMENT HERE

NFL Super Bowl XLIX Advertisements Champion Empowerment

Posted by | Advertising, Digital Media, Digital News, Empowerment, Fitness, Social Initiative, Social Media

PicMonkey Collage Super Bowl 2

Moving forward from overt sexual innuendos and slapstick comedy, SuperBowl XLIX advertisements took a refreshingly serious turn this year by treating a range of somber subjects with inspiring messages of empowerment.

In addition to NO MORE, whose PSA we featured last weekUltraViolet also addressed the often sidelined subject of domestic violence. Their 15-second spot, with the hashtag #GoodellMustGo, singled out National Football League (NFL) commissioner Roger Goodell who has been criticized for being an enabler of domestic violence within the football fraternity.

Feminine hygiene brand Always instigated a viral conversation around women’s empowerment by asking viewers to redefine antiquated connotations associated with the phrase #LikeAGirl, while Toyota starred world-class snowboarder and 2014 Paralympic bronze medalist Amy Purdy conquering the streets, slopes and dance floor to the triumphant words of Muhammad Ali.

Toyota’s second ad in the same series highlighted the importance of a father’s influence on the choices his children make, a sentiment echoed by Dove For Men, who payed tribute to loving dads at all stages of life.

Spotlighting technology, Coca-Cola tackled digital bullying and Internet trolls with #MakeItHappy, while Microsoft introduced the world to Estella Pyfrom, a remarkable woman who uses her ‘Brilliant Bus’ to empower young, underprivileged students by giving them access to digital resources and jubilant affirmations.

Why all the seriousness amidst a celebratory atmosphere? Because “marketers are trying to win over Millennials”, advertising executives tell The Wall Street Journal, “who researchers suggest are more likely to be drawn to brands that have a history of giving back to their communities.”

 

WATCH MORE SUPER BOWL XLIX ADVERTISEMENTS HERE AND LEARN MORE ABOUT PANTENE’S #SHINESTRONG CAMPAIGN HERE

JSM Digital Management: Hard Rock, Pinkberry, CPK, Shiro, Asilo & More

Posted by | Digital Media, Digital News, Social Media

Moxie Media JSM Digital Management for Hard Rock Cafe, Pinkberry, California Pizza Kitchen, Shiro, Asilo and more.

Moxie Media is pleased to now be leading digital management for JSM, India’s second largest premium restaurant group that operates 30 outlets of Hard Rock Cafe, Pinkberry, California Pizza Kitchen, Shiro, Asilo, The Big Kahuna (formerly Trader Vic’s Mai Tai), Plus 91 and Ginger Tiger in Mumbai, Delhi, Bangalore, Chennai, Pune and Hyderabad.

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Topshop’s Social Catwalk at London Fashion Week

Posted by | Digital Media, Digital News, Fashion, Social Media

Moxie Media Topshop's Social Catwalk at London Fashion Week with Topshop Unique Spring/Summer 2015.

British-born trendy high street retailer Topshop promises to unveil the most social catwalk ever before seen on September 14th 2014 at London Fashion Week, when Topshop Unique’s Spring/Summer 2015 Collection hits the runway. While livestreams from catwalks around the world have become de rigueur, CEO of Topshop parent company Arcadia Group Sir Philip Green believes they’re going a step further by creating ‘a real revolution – one that we are proud to pioneer.’

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Vogue Magazine’s September Cover Features The Instagirls

Posted by | Digital Media, Digital News, Fashion, Women in Media

Moxie Media Vogue Magazine Instagirls September Cover US

The relationship between print and digital in the fashion world gets stronger with Vogue Magazine‘s September 2014 cover dedicated to “The Instagirls”.

“Joan Smalls, Cara Delevingne, Karlie Kloss, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu have officially been dubbed “The Instagirls.” All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.”

SEE MORE FROM VOGUE MAGAZINE HERE AND READ HOW SUZY MENKES IS MAKING #FUTUREISDIGITAL FOR VOGUE HERE.

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