Vogue Empower

Deepika Padukone Voices Support For Women’s Rights In Director Homi Adajania’s Short Film ‘My Choice’ For #VogueEmpower

Posted by | Bollywood, Digital Media, Digital News, Empowerment, Fashion, Film, Women in Media

 

Moxie Media Deepika Padukone My Choice Vogue IndiaActor Deepika Padukone joins 98 women in director Homi Adajania’s two-minute-34-second short film titled My Choice. The black-and-white montage features women from varied walks of life, including Vogue India’s fashion director Anaita Shroff Adajania, director Zoya Akhtar, hairstylist Adhuna Bhabani-Akhtar, film critic Anupama Chopra and model Pallavi Das among others.

As the voice in the video clip, Padukone narrates a monologue penned by writer Kersi Khambatta where she asserts a woman’s right to choose how she lives her life in all aspects: “To wear the clothes I like… To marry, or not to marry… To love a man, or a woman, or both…”. Khambatta is the co-author of two of Adajania’s previous films, Being Cyrus and Finding Fanny.

“In my family, my father is the only male in the house, but all of us have a voice,” Padukone tells Vogue India. “I’ve always been allowed to be who I want to be. When you’re not caged, when you don’t succumb to expectation, that’s when you’re empowered.”

My Choice is the third short film in the #VogueEmpower campaign, a women’s empowerment initiative launched by Vogue India in October 2014. The previous two films starring Madhuri Dixit and Alia Bhatt address domestic violence and women’s safety.

With more than 1.9 million views and counting, the video has received much support on social media from the fashion and film fraternity.

 

READ MORE ABOUT THE VOGUE EMPOWER CAMPAIGN HERE AND WATCH ALIA BHATT IN THE SHORT FILM “GOING HOME’ HERE

Looking Back, Looking Ahead: Moxie Media’s Top Stories Of 2014

Posted by | Advertising, Art, Beauty, Bollywood, Client Diaries, Digital Media, Digital News, Empowerment, Fashion, Film, Fitness, Food, In the Press, Instadiaries, Interior Design, Marissa Bronfman, Moxie Mentorship, Moxie Secrets, Social Initiative, Social Media, The Huffington Post, Travel, Women in Business, Women in Media

Marissa Bronfman Instagram Brown Paper Bag Mumbai Photo Trail BPB Weekend

At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.

In January of this year, we featured inspiring stories about superhero(ine) women Sara BlakelyFatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.

#futureisfemale moxie mentorship india's first international mentorship program for Indian women youtube video women's empowerment marissa bronfman

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Going Home With Alia Bhatt And Vikas Bahl For Vogue India’s Vogue Empower Initiative

Posted by | Bollywood, Empowerment, Film, Moxie Mentorship, Social Initiative

Moxie Media Vogue India Vogue Empower Alia Bhatt and Vikas Bahl short film Going Home

In a new short film shot for Vogue’s India‘s Vogue Empower initiative, Bollywood actress Alia Bhatt and director Vikas Bahl ask, “can we give her the world she believes exists?” Recalling the famous scene in Highway where Alia Bhatt’s character is kidnapped on the road, Bahl’s Vogue Empower short Going Home has Bhatt’s car break down while she is driving home late at night all alone and a jeep full of tough-looking young men who stop for her.

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Vogue Empower: Vogue India Sees Red For Women’s Empowerment

Posted by | Empowerment, Fashion, Social Initiative, Women in Business

Moxie-Media-Vogue-Empower-Vogue-India-#futureisfemale

This October Vogue India launched its 7th Anniversary issue with Vogue Empower, an inspiring social awareness initiative dedicated to fostering women’s empowerment in India. With pledges from Bollywood stars, celebrated Indian designers, passionate activists, artists, athletes, business leaders and more, Vogue Empower’s message is: “It starts with you.”

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