Vogue India

Deepika Padukone Voices Support For Women’s Rights In Director Homi Adajania’s Short Film ‘My Choice’ For #VogueEmpower

Posted by | Bollywood, Digital Media, Digital News, Empowerment, Fashion, Film, Women in Media

 

Moxie Media Deepika Padukone My Choice Vogue IndiaActor Deepika Padukone joins 98 women in director Homi Adajania’s two-minute-34-second short film titled My Choice. The black-and-white montage features women from varied walks of life, including Vogue India’s fashion director Anaita Shroff Adajania, director Zoya Akhtar, hairstylist Adhuna Bhabani-Akhtar, film critic Anupama Chopra and model Pallavi Das among others.

As the voice in the video clip, Padukone narrates a monologue penned by writer Kersi Khambatta where she asserts a woman’s right to choose how she lives her life in all aspects: “To wear the clothes I like… To marry, or not to marry… To love a man, or a woman, or both…”. Khambatta is the co-author of two of Adajania’s previous films, Being Cyrus and Finding Fanny.

“In my family, my father is the only male in the house, but all of us have a voice,” Padukone tells Vogue India. “I’ve always been allowed to be who I want to be. When you’re not caged, when you don’t succumb to expectation, that’s when you’re empowered.”

My Choice is the third short film in the #VogueEmpower campaign, a women’s empowerment initiative launched by Vogue India in October 2014. The previous two films starring Madhuri Dixit and Alia Bhatt address domestic violence and women’s safety.

With more than 1.9 million views and counting, the video has received much support on social media from the fashion and film fraternity.

 

READ MORE ABOUT THE VOGUE EMPOWER CAMPAIGN HERE AND WATCH ALIA BHATT IN THE SHORT FILM “GOING HOME’ HERE

Looking Back, Looking Ahead: Moxie Media’s Top Stories Of 2014

Posted by | Advertising, Art, Beauty, Bollywood, Client Diaries, Digital Media, Digital News, Empowerment, Fashion, Film, Fitness, Food, In the Press, Instadiaries, Interior Design, Marissa Bronfman, Moxie Mentorship, Moxie Secrets, Social Initiative, Social Media, The Huffington Post, Travel, Women in Business, Women in Media

Marissa Bronfman Instagram Brown Paper Bag Mumbai Photo Trail BPB Weekend

At Moxie we’re known for creating and popularizing two hashtags that describe our work and passion with precision: #futureisdigital and my personal favorite, #futureisfemale. Looking back on an incredible year and preparing for another with both gratitude and unbridled enthusiasm, we are so proud of the hard-earned milestones that have punctuated 2014, many of which were born from a very powerful [digital + women's empowerment] equation that continues to define who and what this agency is and does.

In January of this year, we featured inspiring stories about superhero(ine) women Sara BlakelyFatima Bhutto and Angela Ahrendts on our blog Moxie Insider and Brown Paper Bag launched their Photo Trail series with my Instagram images, which hold clues to the #futureisgreen food project we’re preparing to launch in 2015. Nokia empowered us to take our national Women in Media panel series and Moxie Mentorship program to Social Media Week Bangalore in February, during which time our panelists sparked an international furor amongst feminists on social media that resulted in articles in both Huffington Post and Firstpost.

#futureisfemale moxie mentorship india's first international mentorship program for Indian women youtube video women's empowerment marissa bronfman

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Going Home With Alia Bhatt And Vikas Bahl For Vogue India’s Vogue Empower Initiative

Posted by | Bollywood, Empowerment, Film, Moxie Mentorship, Social Initiative

Moxie Media Vogue India Vogue Empower Alia Bhatt and Vikas Bahl short film Going Home

In a new short film shot for Vogue’s India‘s Vogue Empower initiative, Bollywood actress Alia Bhatt and director Vikas Bahl ask, “can we give her the world she believes exists?” Recalling the famous scene in Highway where Alia Bhatt’s character is kidnapped on the road, Bahl’s Vogue Empower short Going Home has Bhatt’s car break down while she is driving home late at night all alone and a jeep full of tough-looking young men who stop for her.

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Vogue Empower: Vogue India Sees Red For Women’s Empowerment

Posted by | Empowerment, Fashion, Social Initiative, Women in Business

Moxie-Media-Vogue-Empower-Vogue-India-#futureisfemale

This October Vogue India launched its 7th Anniversary issue with Vogue Empower, an inspiring social awareness initiative dedicated to fostering women’s empowerment in India. With pledges from Bollywood stars, celebrated Indian designers, passionate activists, artists, athletes, business leaders and more, Vogue Empower’s message is: “It starts with you.”

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Moxie Media’s Marissa Bronfman Featured In Vogue India’s Wellness Guide 2014

Posted by | Food

Marissa Bronfman featured in Vogue India's Wellness Guide 2014 for healthy cook and eating in "Best Practices" with Lisa Haydon. Vogue India interviewed our Founder and President Marissa Bronfman for a feature in this month’s Vogue India Wellness Guide 2014. Known for her beautiful food photos on Instagram, Marissa’s smoothie bowls, healthy meals and exercise routines are spotlighted by Vogue India’s Jerusha Chande. Pick up the July 2014 issue of Vogue India to read the full story, which also features Bollywood actress and natural beauty product enthusiast Lisa Haydon.

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Sita Wadhwani Talks About Directing Digital For Vogue India

Posted by | Digital Media, Digital News, Fashion

Moxie Media Vogue India Business of Fashion Sita Wadhwani Elle India CNNGo Vogue India Digital Ninja Singh Jolie Wernette-Horn

Editor, consultant, product manager, art director, video producer and social media expert, Vogue India‘s Sita Wadhwani dons many creative hats. After working with India’s first fashion magazine Elle and then founding CNNGo, the Mumbai edition of CNN Asia Travel, Wadhwani moved to Vogue.in in 2012 to develop and design content for a newly emerging mobile-friendly audience. This June, Wadhwani and Print Art Director Jolie Wernette-Horn conceptualized a savvy, Instagram-only fashion story, bringing New York street-style to life through Instagram’s lens, thus further strengthening the bond between print and digital.

Wadhwani talks to The Business of Fashion about her current role at Vogue India, her successes and failures and aligning content between print and digital.

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Instadiaries: Vogue India’s Big Trouble In Little India

Posted by | Digital Media, Digital News, Fashion, Instadiaries

Moxie Media Vogue India New York Street StyleIn what appears to be a fashionable first for any Indian magazine, Vogue India filters out print with its ingenious, first-ever Instagram-only story. Conceptualized by Digital Editor Sita Wadhwani and Print Art Director Jolie Wernette-Horn, this New York street-style adventure comes to life through Instagram’s lens.

SEE MORE IMAGES FROM VOGUE INDIA’S INSTAGRAM HERE.

 

 

Vogue India Recommends Marissa Bronfman’s Smoothie Bowls For Becoming A Summer Goddess

Posted by | Digital Media, Food, In the Press

Moxie Media's Marissa Bronfman in Vogue India May issue 8 ways to be a summer goddess smoothie bowl recipe breakfast bowl superfoods chia seeds acai bee pollen maca powder cacao nibs himalayan goji berries omega 3 yoga meditation blissology

Our Founder and President Marissa Bronfman’s healthy smoothie bowls, which look like works of art, couldn’t be more popular on Instagram and have many loyal admirers both online and off. The May issue of Vogue India has featured one of her breakfast smoothie bowls as part of its ‘8 Ways To Be A Summer Goddess’ story, alongside her tips for building the most power-packed bowls.

Beautiful smoothie bowls alive with the goodness of anti-oxidants and Omega 3s come courtesy of the use of superfoods like Himalayan goji berries, chia seeds, bee pollen and maca powder, and are as delicious to eat as they are a treat for the eyes.

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Hermes’ Digital Ties To Fashion

Posted by | Digital Media, Digital News, Fashion

Hermes 8 Ties Digital Installation on Vogue.in Moxie Media art digital installation autumn winter collection showcase by artist Miguel ChevalierIconic French luxury house Hermes celebrates its Fall/Winter 2013 tie collection with the fashionable digital installation 8 Ties at the Hermes flagship store in Mumbai, India. Inspired from the brand’s philosophy of marrying a classical element with contemporary designs, French artist Miguel Chevalier has used technology icons to create a multi-sensory digital art installation that has everybody talking.

Miguel Chevalier spoke to Indian Express about his love for art, inspiration and what to expect at the Hermes installation.

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