This October Vogue India launched its 7th Anniversary issue with Vogue Empower, an inspiring social awareness initiative dedicated to fostering women’s empowerment in India. With pledges from Bollywood stars, celebrated Indian designers, passionate activists, artists, athletes, business leaders and more, Vogue Empower’s message is: “It starts with you.”
In what appears to be a fashionable first for any Indian magazine, Vogue India filters out print with its ingenious, first-ever Instagram-only story. Conceptualized by Digital Editor Sita Wadhwani and Print Art Director Jolie Wernette-Horn, this New York street-style adventure comes to life through Instagram’s lens.
SEE MORE IMAGES FROM VOGUE INDIA’S INSTAGRAM HERE.
The exclusive and oft-cloistered art world has never been known for its inclusivity but Instagram has radically revolutionized the way people experience, appreciate and acquire great works of art.
Today, renowned artists not only preview their work on Instagram before a private show or public opening, they also sell their work through this democratic social media platform. With thousands of followers, including celebrities and influencers like Lupita Nyong’o and Jenna Lyons, more and more artists are finding value in joining Instagram. Providing a credible platform to not only showcase their work but also to sell their pieces, this mobile app is emerging to be the preferred gallery for upcoming and established artists alike.
Vogue found a way to ingeniously promote this year’s Metropolitan Museum of Art’s Costume Institute Gala, which paid tribute to America’s first couturier Charles James, with a street-worthy photoshoot tailor-made for Instagram.
To celebrate the biggest fashion event of the year, Vogue took models Hanne Gaby Odiele, Grace Mahary, Tilda Lindstam, Alana Zimmer and Xiao Wen Ju to the streets of Manhattan to be photographed by Cass Bird in beautiful ball gowns boasting cuts and silhouettes reminiscent of James’ sartorial work yet modern enough to cause a frenzy on the popular photo-sharing platform.
As the Social Editor of Vogue, Chloe Malle has a highly coveted job, editing features on it girls, the trendiest parties in town, and the best in runway fashion. A student of comparative literature and writing at Brown, Malle started her career at the New York Observer before freelancing at the New York Times and admits she cared little about fashion before Vogue.
The young, dynamic Malle spoke with Into The Gloss about the thrill of her first Times byline, products that get her through bad hair days and feeling at home at Vogue.