Women in media

Forbes Makes A Case For Feminist Hashtag Campaigns

Posted by | Advertising, Art, Beauty, Digital Media, Empowerment, Social Initiative, Social Media, Women in Business, Women in Media

Feminist Hashtgas PicMonkey Collage

While gender equality is still a distant goal, writer Jill Castellano shows how social media, hashtags in particular, is helping the world to bridge the distance. Her fact-substantiated and impassioned story on Forbes.com lists the most viral feminist hashtag campaigns in the past year that have magnified “calls for gender equality across the globe”.

Emma Watson’s UN #HeforShe campaign, which lays part of the onus of women’s empowerment on men, #WhyIStayed, the rallying support for domestic abuse, #IllRideWithYou, the widespread assurance of protection from Australians to Muslim women and actor Reese Witherspoon’s plea asking interviewers to #AskHerMore on the red carpet, were all “an integral part of mobilizing campaigns in support of women,” she writes.

“Feminist hashtag campaigns are a vehicle to unite millions of people behind the goal of gender equality that earlier generations could barely have imagined,” Castellano concludes, “With the almighty hashtag, everyone and anyone can be an activist and a supporter.”


The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s Day

Posted by | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media

Why is it so hard to see black and blue by The Salvation Army

International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.

Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.

PicMonkey Collage

The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.

Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.

“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.



Celebrating Moxie Women On International Women’s Day

Posted by | Women in Business, Women in Media

Moxie Media Moxie Insider Moxie Women international women's day featured women world's most powerful women india's leading business women fatima bhutto malini agarwal sabine heller a small world sara blakely zarina screwvala angela ahrendts bournvita raisa tolia tanishq ad

Today on International Women’s Day, it is with great pride that we look back on our digital journey, feeling extremely privileged to have had the opportunity to feature so many incredibly talented women through our Women in Media panel series, Moxie Mentorship campaign and on Moxie Insider with curated stories, advertisements and interviews that have helped shape a more progressive perspective and dialogue about the modern day woman.

From the powerful Bournvita advertisement that applauds the determination and strength of today’s young women to our interview with ASMALLWORLD’s CEO Sabine Heller, who spoke at length about sexism and feminism, we are exploring how women the world over are redefining paradigms of equality and success.

Read More

Marissa Bronfman Discusses Feminism And Equality In FIRSTPOST

Posted by | Digital Media, Digital News, Social Media, Women in Media

firstpost marissa bronfman oped women's empowerment feminism justin reeves girl rising women in media bangalore social media week feminists

As we welcomed Girl Rising‘s Justin Reeves to speak on our Women in Media panel last week at Social Media Week Bangalore, a handful of angry women from around the world tweeted their outrage over his inclusion at our event.

Inspired by the uproar we experienced at Women in Media Bangalore, our Founder and President Marissa Bronfman discusses feminism, equality and women’s empowerment in FIRSTPOST.

Read More

When Passion Becomes A Business: Yuktie And Diipti Jhangiani Of Prrem’s

Posted by | Travel, Women in Media

Yuktie Jhangiani Diipti Jhangiani Prrems winter-wear store bombay Your Store winter jackets, woollen coats, thermals, sweatshirts, raincoats Moxie Media women moxie mentorship women in media panel social media week Marissa Bronfman

A strong spirit of wanderlust and a family of adventurous women who traversed their way into the unknown gave sisters Yuktie Jhangiani and Diipti Jhangiani the inspiration to not only travel but also grow their mother’s boutique winter-wear store that is an explorer’s haven.

Yuktie and Diipti today are leading Prrem’s, named after their intrepid grandmother. This go-to destination for winter-wear in Bombay proudly promotes indigenous Indian brands and the two sisters recently expanded Prrem’s by launching the e-commerce portal. Yuktie is frequently advised on Prrem’s digital and social media by our Founder and President Marissa Bronfman, who mentors her as part of Moxie Mentorship. The two were connected at Moxie Media’s Women in Media panel this September in Mumbai, after Yuktie applied to Moxie Mentorship, India’s first program connecting the country’s brightest young women with leading female influencers and businesswomen for one-on-one mentorships.  Read More

A Spectacular Social Media Week With Women in Media Bangalore

Posted by | Moxie Media Bangalore, Women in Media

Moxie Media Women in Media Panel Series Bangalore Social Media Week Bangalore 2014Thank you Bangalore for making the third edition of Women in Media at Social Media Week Bangalore such a success!

Want to be mentored by one of our inspiring panelists? Apply to Moxie Mentorship for a chance to be mentored by Nokia‘s Poonam Kaul, Girl Rising‘s Justin Reeves, Border&Fall‘s Malika Verma-Kashyap, Jaaga‘s Archana Prasad and our founder Marissa Bronfman.

Read More

Exclusive content, as it happens.
Sign up for the Moxie Newsletter.