women’s safety

The Clinton Foundation, The Salvation Army And Star Sports India Create Compelling Campaigns To Celebrate Women’s Day

Posted by | Advertising, Art, Beauty, Digital Media, Digital News, Empowerment, Fashion, Film, Social Initiative, Social Media, Uncategorized, Women in Business, Women in Media

Why is it so hard to see black and blue by The Salvation Army

International Women’s Day 2015 saw high-profile brands create strong campaigns to address issues ranging from violence against women to gender equality.

Last week #TheDress went inexplicably viral but the South African branch of the Salvation Army gave the hashtag an intelligent and more meaningful spin for Women’s Day, using it to raise awareness about domestic violence.

PicMonkey Collage

The Clinton Foundation made prominent American women, including TV show host Padma Lakshmi, actor Scarlett Johansson and cultural icon Rosie the Riveter, vanish from billboards, bus shelters and magazine covers on March 8. The Not There campaign, created in collaboration with advertising agency Droga5, was designed to draw attention to the Foundation’s No Ceiling’s initiative, using media platforms to present the idea that women are “not there” yet in terms of equality.

Star Sports India released a video ode to the country’s sportswomen with #CheckOutMyGame, which featured champions like boxer Mary Kom and badminton player Saina Nehwal. Opening with the question “You want to check out my game?”, a play on the line commonly used by men who objectify women, the video then makes the viewer shift focus to the sportswomen’s athletic prowess.

“Purpose-driven marketing campaigns have taken off in recent years, as companies look for new ways to connect with their consumers,” said Jim Stengel in New York Times, former CMO at Procter & Gamble. #futureisfemale is the trending topic that creates the strongest connect.

 

READ MORE ABOUT THE CLINTON FOUNDATION’S CAMPAIGN HERE AND PANTENE’S SORRY, WE’RE NOT SORRY ADVERTISEMENT HERE

Potty-Mouthed Princesses Drop F-Bombs For Feminism In FCKH8 Viral Video

Posted by | Advertising, Beauty, Empowerment, Fashion, Social Initiative

Potty-Mouthed Princesses Drop F-Bombs for Feminism in FCKH8 Viral Video from Moxie Media

In one of the most thought-provoking viral videos of the year, “Potty-Mouthed Princesses Drop F-Bombs for Feminism” daringly challenges preconceived notions of gender roles. The video was produced by FCKH8, a for-profit apparel company and social change movement with T-shirts that act as billboards and some of whose most ardent supporters include celebrities like Ellen DeGeneres, Glee’s Jane Lynch, Zac Efron and more.

Read More

The Cleavage Of Consent: Bollywood Actress Deepika Padukone, The Times Of India And The Twittersphere

Posted by | Digital News, Film, Social Media, Women in Business

Moxie-Media-Deepika-Padukone-BuzzFeed-India-Rega-Jha

This week the Indian Twittersphere was up in arms in defence of Deepika Padukone, who tweeted her outrage at a Times of India article about her cleavage and ultimately spurred a tidal wave of support and ignited a passionate discussion about the objectification of Indian women both online and off. In “The Cleavage of Consent Between Bollywood’s Leading Ladies and Their Voyeurs,” BuzzFeed India‘s Rega Jha argues that “objectifying Deepika Padukone without her consent… endangers every single Indian girl and woman,” a sentiment held by many but not all Indians. Journalist Pooja Bedi responded to critics in a Times of India piece that blamed the very Bollywood women who dance in item numbers for the attention they receive, aptly pointing out that the objectification of Bollywood’s male stars like Hrithik Roshan and Shah Rukh Khan is never criticized. The objectification of women is a global phenomenon that has particularly dangerous consequences in India, however it’s unclear which roles India’s national publications, Bollywood stars and Twitter users play in safeguarding the nation’s women.

Read More

Exclusive content, as it happens.
Sign up for the Moxie Newsletter.