British-born trendy high street retailer Topshop promises to unveil the most social catwalk ever before seen on September 14th 2014 at London Fashion Week, when Topshop Unique’s Spring/Summer 2015 Collection hits the runway. While livestreams from catwalks around the world have become de rigueur, CEO of Topshop parent company Arcadia Group Sir Philip Green believes they’re going a step further by creating ‘a real revolution – one that we are proud to pioneer.’
In addition to a livestream from Topshop Unique’s London Fashion Week show, top looks will be simultaneously revealed on their Facebook page, with six top pieces being made immediately available for purchase on Topshop.com and in their flagship store on Oxford Street in London. The celebrated brand will also be leading the digital conversation throughout London Fashion Week with the help of five influential fashion instagrammers who will be curating content for Topshop’s Instagram account. Last but not least, fashion enthusiasts are invited to tag their Instagram posts with #TOPSHOPWINDOW to become a part of Topshop’s “interactive digital mosaic”, which will feature selected posts online and in the window of their Oxford Circus store. As fashion brands battle to stay relevant in an age of instantaneous updates, Topshop once again proves that their savvy style extends far beyond the rack.