Verizon Urges The World To ‘Inspire Her Mind’

Posted by July 08, 2014 | Advertising

Verizon advertisement ad campaign powerful women's empowerment science growth math technology girls push education break gender stereotypes gender bias gender equality Reshma Saujani Adweek Huffington Post Girls Who CodeOne of Verizon‘s latest advertisements highlights behaviour that many unknowingly perpetuate: discouraging girls from their natural interest in science. The ad reveals how young girls’ innate curiosity in nature and mechanics is slowly but surely quashed by well-meaning parental warnings, which contributes to the dismal proportion of women who ultimately work in a scientific field. Verizon says it’s high time we ‘Inspire Her Mind’, starting from childhood.

READ THE FULL ARTICLE HERE AND WATCH PANTENE ENCOURAGE WOMEN TO SAY SORRY, I’M NOT SORRY HERE.

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