This October Vogue India launched its 7th Anniversary issue with Vogue Empower, an inspiring social awareness initiative dedicated to fostering women’s empowerment in India. With pledges from Bollywood stars, celebrated Indian designers, passionate activists, artists, athletes, business leaders and more, Vogue Empower’s message is: “It starts with you.”
Excerpts from Vogue.in:
Each ambassador will commit to a pledge to take this forward by either contributing to a charity of their choice, or offering their services, time or expertise to raise consciousness on the issue. As Vogue India editor Priya Tanna says, “The idea is to engage with Vogue‘s circle of influencers and thought leaders to become our pledge-makers, our agents of change.” We want them to mobilise people to think, talk and act in ways that highlight and draw attention to women’s empowerment.
This movement is not just about changing outlooks, it’s also about giving back. We’re tying up with Give India to fundraise for a variety of organisations that work to better women’s lives. We have already collected more than 100 pledges from a cross section of eminent personalities, including actor Aamir Khan, who will help spread the word through the media; designer Rahul Mishra, who will design a special red dress to be auctioned for charity; and fashion houses like Gucci (which will give #VogueEmpower a special space on their Chime for Change website where people can donate to the initiative) and Louis Vuitton (which will partner with NGO DakshinaChitra to donate toward women’s education).
To add to that, Vogue India has also created limited-edition T-shirts, and red beaded bracelets by Amrapali, to spread the message. “Our mandate was simple—a clean, classic design to let the strong message speak for itself. The T-shirt also has a graphic quality that’s very current,” says Vogue’s art director Jolie Wernette-Horn. ”The red beads [of the bracelet] represent the red bindi, a symbol of empowerment that we adopted for this issue,” adds Anaita Shroff Adajania, fashion director, Vogue.