WHISPER INDIA’s BOLD #TOUCHTHEPICKLE CAMPAIGN WINS AT CANNES LIONS

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Challenging stigmas around menstruation, BBDO India‘s powerful ‘Touch the Pickle’ campaign for Whisper India Sanitary Napkins bagged a Grand Prix at the Cannes Lions International Festival of Creativity due to its shaking of demoralizing social taboos.

Winning in the brand new Glass Lions category, which was created in partnership with Sheryl Sandberg’s organization Lean In, the award recognizes work that rejects stereotypes and confronts prejudice and inequality through the conscious portrayal of gender in advertising.

WATCH SHERYL SANDBERG TALK ABOUT THE GLASS LION HERE AND WATCH THE #LIKEAGIRL CAMPAIGN HERE.

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